John Concannon has been appointed director of a new Government initiative aimed at expanding “Ireland’s global footprint” as Taoiseach Leo Varadkar’s the strategic communications unit (SCU) is wound down. Concannon took on the SCU job after launching Creative Ireland, which aims to give communities access to learning music, drama and art. Former IAPI chief executive […]
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DCC ads urge consumers to re-use coffee cups
Three local authorities in Dublin have launched an awareness campaign aimed at tackling the growing environmental issue of disposable coffee cups in and around the capital. Most disposable cups are made from paper with a plastic lining to make them waterproof in order to hold hot drinks. As a result, they are unsuitable for recycling in […]
Core to invest €7.5m in business revamp
Marketing communications group Core is investing €7.5 million this year in a restructure of the business and its relocation to a new 24,000 sq ft custom-built premises at 1 Windmill Lane (1WML). The investment follows a strategic review, which resulted in developing a five-year plan to both transform its business and the industry in which […]
JWT Folk adds lobbying body for Irish universities
JWT Folk, the agency formed by the merger of DFFH&B and Target McConnells, has won the Irish Universities Association (IUA) after a three-way pitch. The agency has been hired to develop a brand platform and public information campaign for the IUA over the next three years. The IUA is the representative body for the country’s seven […]
Sun skit plays to England’s World Cup hopes
UK agencies Pulse Creative and The&Partnership have rolled out a new video to engage audiences and drive them to the Sun newspaper’s online World Cup hub. The fun video campaign dramatises the football frenzy hitting UK offices around England’s group games at the Fifa World Cup in Russia and is a loud, proud ode to the […]
Flyefit gym chain appoints The Tenth Man
The Tenth Man creative agency launched by former Paddy Power marketer Ken Robertson has been appointed by Flyefit. Founded by telco investor Brendan O’Hagan, Flyefit has nine gyms across Dublin, with two more opening soon. The chain caters for all levels of fitness and disciplines from body bootcamp to strength and conditioning and personal Trainers. […]
Repealing the Eight biggest recent news story
The repeal of the Eighth Amendment from the Irish Constitution is the single most important news story in recent Irish history, findings from the monthly Cultural Index by Core Research indicate. The index examines awareness among the general public of the top news stories making headlines and the importance of such stories for Irish society and […]
Tourism GoT tapestry work scoops seven awards
Tourism Ireland’s Game of Thrones tapestry campaign has scooped seven awards at three different awards events in recent weeks. The wins included a Webby Award in New York, for best social community building and engagement. The Webbies are the top international awards honouring excellence on the internet as chosen by the public. Tourism Ireland also won three […]
Agencies to handle Center Parcs resort confirmed
Center Parcs has confirmed its agency line up for the launch of its new forest resort in Longford due to open in the summer of next year. The company will work with Chemistry and Core’s Starcom in developing ad campaigns, while Murray will manage the resort’s corporate PR and community projects, while Teneo PSG is to […]
Irish Times gets green light for Landmark deal
The purchase of the Irish Examiner and other Landmark Media Investments assets by The Irish Times has been approved by Minister for Communications Denis Naughten on media plurality grounds. The proposed deal was agreed back in December but it then required a number of regulatory clearances with the minister’s sanction being the final approval. A number of legal […]
Life Style Sports signs new Leinster Rugby deal
The club has also signed an exclusive retailer agreement with the Irish-owned sports retailer from the start of the 2018/19 season. It will see LSS acquiring the global rights to retail licensed Leinster match and training apparel and accessories. The announcement follows the news last month that Adidas will be the team’s kit supplier for the next […]
Tesco run in-store tea parties for communities
Tesco Communi-Tea parties will take place again tomorrow across the British multiple’s 151 stores nationwide from midday to 4pm. The event returns as donations by the Tesco Community Fund covering 11,000 local causes all throughout Ireland reach €3 million. On average, Irish people drink about four cups of tea every day. Nine in 10 households buy […]
i-Believe in deal with Acast to sell podcasts
Lee Thompson’s digital sales agency i-Believe has agreed a deal with Acast to allow Irish advertisers target podcast audiences. Digital audio on demand is growing with consumers using their smartphones in greater numbers to tune into podcasts, on demand music and radio. In the UK, 62 per cent of adults listen to podcasts each month, mostly […]
