RTÉ Media Sales has signed up Laya healthcare as the new sponsor of Jennifer Zamparelli on 2FM, Monday to Friday from 9am to 12 noon for an undiscosed sum. Brokered by Mindshare Ireland, the 12-month 2FM deal includes nine 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule, listen-back and homepage sponsorship. […]
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Marketing Society calls for research entries
The Marketing Society are looking for entries for its 2023 Research Excellence Awards. Now in their 14th year, the awards recognise the role research plays in helping campaigns connect with audiences and business growth or change. As the world of marketing continues to change rapidly – with societal challenges impacting on work daily – research […]
Belfast Telegraph homes in on housing
The Public House have launched the latest iteration of their ‘In Focus’ campaign for the Belfast Telegraph by focusing on the North’s housing market across TV, video on demand (VOD), press and social. The campaign is rooted in the newspaper’s ‘Tell It Like It Is’ brand positioning, in which they highlight the big questions around the […]
Nation’s high hopes for Boys in Green
Over half of Irish people believe Ireland can win the Rugby World Cup (RWC) and 38 per cent of the country’s adults are watching most of the matches, the latest Dentsu Pulse survey of 1,000 interviewees indicates. The research showed that 56 per cent believe Ireland can win the competition in France. Of the viewers, […]
Very supports breast cancer push
Online retailer Very is working with pop-artist and fashion designer Audrey Hamilton in a campaign to support Breast Cancer Ireland and the upcoming Very Pink Run in the lead up to Breast Cancer Awareness month in October. The initiative is part of a six-figure, three-year brand partnership between the two parties. The art installation showcases […]
Durex ads highlight ill-fitting condoms
A thought-provoking out of home campaign is currently doing the rounds in Dublin aimed at drawing people’s attention to Durex’s Sensations condom. The billboards deliberately don’t fit within the site frame to let people know that they could be using ill-fitting condoms. The campaign, rolled out by Headcase Marketing and Zenith, show giant condom wrappers […]
Legacy rolls out Laya sports series
Laya healthcare has unveiled its latest endeavour, Driven, a multi-platform campaign featuring a five-part video series in conversation with brand ambassador Johnny Sexton that delves into the self-belief of some of Ireland’s top sports stars. Created by Legacy Communications and produced by Motherland, the series provides an insight into what motivates Sexton, and shares some […]
Brill Building creates Mater Private ads
Mater Private Network (MPN) has launched a new campaign highlighting the life benefits of its cardiology care. Created by The Brill Building, the campaign marks MPN’s advertising debut. The cardiac care in MPN’s Dublin and Cork hospitals is considered among the best in the country. Offering a complete range of heart and vein-related services, they […]
Time marketers joined gaming party
BBDO’s strategic planning director Adriano Eliezer explains how gaming has revolutionised Ireland’s entertainment landscape and why it’s time marketing leaders joined the party Gaming is in the mainstream. So why isn’t it in our marketing plans? Ten months ago, the Dáil passed new tax incentives to make Ireland more attractive to videogame studios and developers. […]
EssenceMediacom study points to key trends
A survey of Ireland’s marketing professionals by WPP group media planning agency EssenceMediacom has found that the main issues facing the sector are staff burnout, recruitment, working from home and measuring the impact of social media. As many as six in ten of the Irish marketers interviewed found the pace of work relentless, while 58 […]
Allianz ads highlight buildings cover
Allianz Insurance has launched Rebuild Better as support for its home insurance customers with buildings cover to rebuild more sustainably when repairing damage to their homes. Said to be the first of its kind in the Irish market, the initiative aims to help customers to invest in eco-friendly upgrades. Customers with eligible policies can get […]
Marketer award deadline nears
Ireland’s marketers are reminded that the cut-off date for submissions for this year’s Marketer of the Year (MotY) award is 5pm on Thursday, September 21st. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of […]
PTSB to sponsor Late Late Show
RTÉ Media Sales has announced that Permanent TSB has replaced Renault as sponsor of The Late Late Show on RTÉ One for the next two seasons. The financial details of the new deal were not disclosed. The contract comprises 730 credited stings for each of the two seasons. Comedian and broadcaster Pat Kielty will host the chat show in […]
