The Public House’s continuation of last year’s Epic ‘This Is Not Us’ campaign for the Irish emigration museum now studies the prevalence of negative Irish stereotypes found in modern tech and popular culture, with a particular focus on artificial intelligence. The campaign runs across social, digital and out of home, with a heavy emphasis on […]
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Keenan fronts for Optimum Nutrition
Leinster and Ireland full-back Hugo Keenan has agreed a brand ambassador deal with Glanbia sports nutrition brand Optimum Nutrition. Keenan joins fellow rugby player Marcus Smith and Irish athletes Emma Duggan, Sean Finn and Nadia Power in fronting for the brand. ON is also the performance nutrition partner of Leinster Rugby, providing products and nutritional […]
Publicis wins Laya Healthcare
Following a competitive pitch, Publicis Dublin have been appointed the creative agency of record for Laya Healthcare. The account moves following a three-way contest between Boys+Girls, Publicis and the incumbent, TBWA. Publicis previously handled VHI Healthcare for many years. VHI moved to Droga 5 earlier this year following a review. The Laya review process was […]
Hot Press to release World Cup song
Music fortnightly Hot Press is releasing a new single this Friday to mark the Women’s World Cup in Australia. The song, written by Maria Walsh and recorded by Zrazy, is titled ‘Come On Ireland (Giving Us The Right To Dream)’ . The single will be sold on iTunes and to stream on Spotify, Apple Music, Bandcamp […]
Swedish group invests in Business Post
Sweden’s Bonnier News has taken a minority stake in the Business Post Group (BPG) for an undisclosed sum. Bonnier News will have two seats on the board, but CEO Enda O’Coineen (above) will remain chief shareholder in the company and day-to-day management will not change. BPG’s interests include the Business Post, Red C and events […]
Brill Building rolls out new NDC ads
The National Dairy Council (NDC) has launched a nationwide marketing campaign introducing the Grass Roots Movement (GRM) to consumers across Ireland. Created by The Brill Building, the campaign runs across TV, out of home, video on demand, digital and social media. GRM is the Irish dairy industry’s response to environmental sustainability. The movement forges a […]
Allianz continues its DSPCA support
The Dublin Society for Prevention of Cruelty to Animals or DSPCA, Ireland’s oldest and largest animal rescue, has secured a further three-year sponsorship deal with pet insurer Allianz Insurance. Founded in 1840, the DSPCA rescue, rehabilitate and rehome an average of over 2,500 animals every year through their adoptions and foster programme. Now operating at […]
Cadbury Dairy Milk hits E-spot
Cadbury Dairy Milk maintains the position of Ireland’s most emotionally connected brand in 2023, extending its lead over competitor brands. The snack brand, which is owned by Mondelez, now has net positive emotional connection of +72, some 13 points ahead of its nearest competitor, Tayto, which scored +59 and third-placed Lidl with a score of […]
Pressure mounts on RTÉ over pay scandal
RTÉ faces a deepening crisis around the hidden payments to its highest earner Ryan Tubridy following Oireachtas media and Public Accounts Committee hearings in recent days. In a week when outgoing director general Dee Forbes tendered her resignation, a number of significant disclosures in Leinster House were made by senior Montrose executives. Geraldine O’Leary, group […]
Reach relaunches RSVP to advertisers
Advertisers and agencies attended the relaunch of RSVP at a party hosted by Reach in Zozimus in Dublin city centre. The evening of entertainment included live music by Rory from DJ and Sax, spot prizes, canapes and cocktails. RSVP was launched 12 years ago and has evolved and bridged the gap between the physical magazine […]
ASAI to review zero alcohol guidelines
The promotion of non-alcoholic drinks is to be investigated with the announcement by the Advertising Standards Authority of Ireland that it is to conduct a reviews following a number of complaints. The ASAI, a not statutory body, said it plans to publish updated guidelines in relation to the advertising of so-called 0.0 per cent alcohol […]
Kick creates ads for Irish Navy
Kick has created a campaign for the Irish Naval Service as part of the ‘Be More’ recruitment platform for the Irish Defence Forces first rolled out last year. Called Ship, the campaign’s insight is that many attributes we value and qualities we admire – represented by words such as ‘mentor’, ‘leader’, and ‘guardian’ – can […]
FleishmanHillard named top PR agency
FleishmanHillard Ireland was named top agency for the year for businesses with 11 or more employees at the Excellence in PR awards jointly organised by the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA). FH was judged to have “impressive client and staff retention and strong business management”. The judges […]
