In its first major rebrand for Newstalk in over 15 years, Bauer Media has launched a new logo, visual identity and brand tagline for the station created by Dynamo. The new look is based on audience research. Newstalk has a weekly audience of 786,000 listeners. The latest JNLR report by Ipsos gives the talk station […]
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Sky Ireland named top team at AIMs
Sky Ireland received the award for marketing team of the year at the Marketing Institute All Ireland Marketing (AIM) Awards attended by over 800 marketers. There were 115 shortlisted finalists competing across 25 categories of marketing disciplines. Vodafone Ireland won the advertising campaign award for work by Folk Wunderman Thompson. Square won two category awards […]
Wafer honoured by Marketing Institute
The Marketing Institute has named Diageo’s Gráinne Wafer as this year’s recipient of the marketing champion award ahead of tonight’s All Ireland Marketing (AIM) Awards. Wafer is global director for Guinness, Baileys Irish cream liqueur and Smirnoff vodka and is a member of both the Diageo global marketing and global senior management teams. During her […]
Heineken has a ball on O’Connell Bridge
Social media was awash over the weekend with footage of a giant rugby ball on top of O’Connell Bridge House in Dublin. The footage of a 30-metre ball was viewed countless times within a few hours of going live. However, the ‘installation’, which was shared on social media by content creators Paul Olima and comedian […]
Evoke sponsors women’s cricket
DMG Media has signed up as the new media partner of Cricket Ireland with its women’s website Evoke fronting Cricket Ireland’s Super Series premier domestic women’s competition. The partnership coincides with Cricket Ireland becoming only the second sport in Ireland to offer full-time professional playing contracts for women last year. National programmes have been launched […]
First Effie Awards jury announced
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the jury for the first round of judging in this year’s Effie Awards Ireland 2023. Effie is a global forum for marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective marketing efforts that make a difference and achieve […]
Digital spend up four points to €860m
Digital advertising spend in the Irish market last year reached €861 million, the latest results of the IAB PwC Online Adspend report show. The figure reflects a growth rate of four per cent year on year. Display advertising was up by three points to €513m in 2022, driven by the growth in video at seven per […]
Aldi voted most reputable supermarket
Irish shoppers have voted the German discounter Aldi as the most reputable supermarket in Ireland, the 2023 RepTrak Ireland Report indicates. The annual survey of 5,500 adults measures the level of trust, respect, admiration and esteem consumers have for Ireland’s largest and most visible companies. The interviews were conducted in January and February. Aldi scored […]
Certa fuel Ireland women’s cricketers
DCC-owned fuel supplier Certa has signed up as title sponsor of the Ireland women’s cricket team for an undisclosed fee. The two-year partnership follows cricket become only the second sport in Ireland to offer full-time professional playing contracts for women. The senior squads’ recent performances has seen them become the 10th ranked team in the […]
Reach’s 15th year at Shine festivals
Media publisher Reach is partnering with Shine, the co-promoter of summer music festivals Belsonic, CHSQ and Emerge, for the 15th consecutive year. The collaboration aims to deliver experiences for music enthusiasts, catering to diverse tastes and ensuring there is something for everyone. Shine’s Joe Dougan said the demand for tickets has been amazing. Jonathan Eakin, […]
SuperValu tops Brandshout in April
Musgrave’s SuperValu supermarket chain headed up the Brandshout league of most recalled ads for April. SuperValu moved up from sixth place in March. German discounter Lidl dropped one place after leading the poll in the two previous months. Guinness (6) and Vodafone (2) shared joint third place, followed by the two multiples, Tesco and Dunnes […]
Chris Doyle to take charge at Bauer
Chris Doyle will take responsibility for the day-to-day running of Bauer Media Audio Ireland from the start of July until a permanent successor is appointed. The news follows the promotion of the group’s Irish boss Simon Myciunka to chief executive of Bauer Media Audio after a contest. In his new role, Myciunka will lead all […]
IAB to host conference next week
This year’s IAB Connect annual conference has the theme ‘Navigating the New Now’. The panel of speakers includes Dr Daniel Knapp, chief Economist, IAB Europe who will address the main theme. Avril Collins, director of consumer affairs, Heineken Ireland will discuss diversity, equality and inclusion and provide examples of sustainability in action. Red C CEO […]
