The Institute of Advertising Practitioners in Ireland (IAPI) has named the recipients of its annual female futures fund (FFF) programme launched in March. IAPI received almost 70 applications from women across member agencies with ambitions to excel in leadership roles. A panel of experts evaluated each applicant’s unique skills, experiences and potential. Anna Doyle, board […]
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Audi signs deal with Stella cinemas
Cinema advertising sales house Pearl & Dean has negotiated a deal with Audi Ireland to become an exclusive partner with Stella Cinemas, the terms of which were not disclosed. The sponsorship, which starts in June, will run for a year and was brokered by Pearl & Dean Ireland and PHD, Audi’s media agency. It is […]
Pearlfisher hired for Bewley’s rebrand
Bewley’s range of teas and coffees have been rebranded in a bid to attract younger consumers. The redesign takes cues from the brand’s past, from being the first company to bring tea into Ireland in the 1800s, to hosting Irish talent at its Grafton Street Café, including James Joyce, U2 and WB Yeats. Bewley’s was […]
ICAD about to hire new director
The Institute of Creative Advertising and Design (ICAD) is in the process of recruiting a new executive director to co-ordinate the institute’s operations. Now celebrating its 65th year, ICAD is committed to fostering, promoting and rewarding creativity. ICAD has recently undergone board and structural changes and now plans to professionalise further. The role of ICAD executive […]
O’Leary and Sheerin made IAPI fellows
The Institute of Advertising Practitioners in Ireland (IAPI) has awarded the industry body’s honorary fellowship to Geraldine O’Leary, commercial director – RTÉ, and Ray Sheerin, co-founder and managing director of former agency Chemistry, who now operates the Ray Sheerin Consultancy. The honours were presented at a members’ away day. O’Leary and Sheerin were honoured for […]
Shift at play for brand ambassadors
Almost one million Irish consumers trust a product or service more if a sports personality they admire endorses it, a new joint study by sponsorship consultants Onside and the Line Up Sports agency shows. The Talent Reframed 2023 report provides an update on the changing landscape for Irish marketers actively involved in hiring brand ambassadors. […]
Allianz ads highlight pet benefits
F&B Huskies has unveiled its ‘Pawscription’ pet insurance campaign for Allianz Insurance. The ads aim to reframe the emotional value pets hold for their owners and drive home the message that insurance doesn’t just benefit the pet, it benefits the owner too. Research has shown that pets help ease stress, promote exercise and improve cognition […]
Linehan new Local Ireland president
Dan Linehan, head of Irish Times regional newspapers, is the new president of Local Ireland, the association representing local news publishers around the country. He succeeds Declan McGuire, managing director of the Connacht Tribune. His appointment was confirmed at Local Ireland’s AGM at Bloomfield House Hotel near Mullingar. Linehan, who was vice president of Local […]
Event showcases power of radio
Radiocentre Ireland will host a webinar this Thursday to showcase the effectiveness of radio campaigns in driving business results. The event will showcase new research specific to the Irish market. It will provide insights around how specific campaigns impact consumer thinking and behaviour and how audio can drive website traffic and search activity. The findings […]
Dynamo rolls out Newstalk rebrand
In its first major rebrand for Newstalk in over 15 years, Bauer Media has launched a new logo, visual identity and brand tagline for the station created by Dynamo. The new look is based on audience research. Newstalk has a weekly audience of 786,000 listeners. The latest JNLR report by Ipsos gives the talk station […]
Sky Ireland named top team at AIMs
Sky Ireland received the award for marketing team of the year at the Marketing Institute All Ireland Marketing (AIM) Awards attended by over 800 marketers. There were 115 shortlisted finalists competing across 25 categories of marketing disciplines. Vodafone Ireland won the advertising campaign award for work by Folk Wunderman Thompson. Square won two category awards […]
Wafer honoured by Marketing Institute
The Marketing Institute has named Diageo’s Gráinne Wafer as this year’s recipient of the marketing champion award ahead of tonight’s All Ireland Marketing (AIM) Awards. Wafer is global director for Guinness, Baileys Irish cream liqueur and Smirnoff vodka and is a member of both the Diageo global marketing and global senior management teams. During her […]
Heineken has a ball on O’Connell Bridge
Social media was awash over the weekend with footage of a giant rugby ball on top of O’Connell Bridge House in Dublin. The footage of a 30-metre ball was viewed countless times within a few hours of going live. However, the ‘installation’, which was shared on social media by content creators Paul Olima and comedian […]
