Creative agency Kick has launched its third campaign for the Irish Defence Forces, building on the ‘Be More’ recruitment platform. This time, the ads are for the Irish Air Corps, following earlier campaigns for the Naval Service and the broader Defence Forces. Titled ‘The Crew’, it is part of the wider branding strategy for the […]
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MyWaste ads urge proper rubbish disposal
MyWaste, Ireland’s official guide to managing waste, has a new national awareness campaign where they urge members of the public to “take a minute, before you bin it!’ – tackling the disconnect between people’s best intentions and actual binning habits. The campaign is a joint effort between policy makers and the waste industry to foster […]
TBWA creates new tales for Barry’s Tea
Barry’s Tea has unveiled a new advertising campaign entitled ‘You’re Home’. Created by TBWA\Ireland in collaboration with the Viv Chambers-run Bricolage research agency, the new positioning again taps into the emotional connection Irish people, both at home and abroad, have towards the famous Cork tea brand — a symbol of comfort, community, and Irish identity […]
Fanning to run for Labour in election
Market researcher Martha Fanning has been selected by Labour to be a candidate in the Dún Laoghaire-Rathdown constituency in the forthcoming general election. She has been a local councillor for Labour in the Blackrock area since 2020 and a party member since her teens, following in the footsteps of her parents, Kaye and John. She […]
Reilly to head up Bauer’s group marketing
Róisín Reilly has been promoted to the newly created role of group marketing director at Bauer Media Audio Ireland. The promotion is one of a number of changes to the company’s leadership team. Eric Moylan becomes managing editor of Newstalk in place of Patricia Monahan who recently moved to RTÉ. Celine McNamara has been appointed […]
Hands lands global media role at Tourism Ireland
Tourism Ireland has announced the appointment of Maxine Hands as its new head of global media and digital. Hands has over 20 years experience as a media agency executive. Based in the organisation’s Dublin office, she will be responsible for leading the global media and digital team, as well as overseeing worldwide media strategy, consumer […]
Ads ás gaeilge earn a bualadh bos – GroupM
New regulations aimed at increasing the visibility and use of the Irish language has created a significant shift in public sector advertising. The rules require public bodies to dedicate 20 per cent of their annual advertising to Irish and allocate five per cent of their budget to Irish language media. GroupM reports on the the […]
Trust in Ireland’s healthcare pros highest
Who do the Irish public trust to tell the truth? Healthcare professionals continues to rate highest, with trust levels declining for many others, the latest Ipsos B&A Veracity Index indicates. The index is the longest-running poll on trust in professions in Ireland, first measured in 2005. The 2024 edition, which was conducted by way of […]
BGE renews theatre sponsorship
Matilda the Musical star Alisha Weir was joined by children from the Independent Theatre Workshop in Clonskeagh to launch a renewal of the sponsorship of the Bord Gáis Energy Theatre by the Centrica-owned company. There was no confirmation of the value of the new 10-year deal with Crownway Entertainment which sees Bord Gáis Energy (BGE) […]
IAPI announces Effie finalists
The finalists for this year’s Effie Awards Ireland showcasing creativity, strategy and insight in marketing effectiveness have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives. The lead agencies and their clients’ brands […]
Marketer of the Year deadline looms
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess strong […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards of marketing communications in Ireland, has appointed Ann Marie Lenihan, Clare Mulcahy, and Michael O’Keeffe to its board. Mulcahy and O’Keeffe bring an independent, non-industry perspectives that will enhance its mission to ‘foster trust in advertising for all’. […]
Boys+Girls’ ads warn about prostate cancer
The Marie Keating Foundation (MKF) and creative agency Boys + Girls have launched a new campaign, ‘Pay Attention to Your Pee’, aimed at encouraging men to be more mindful of their urination habits, which could be an early sign of prostate cancer. Men, especially those in middle age, often overlook health concerns, especially when it’s […]
