Cheap is not so cheerful as Irish consumers want more value from their household purchases, a study by Group M shows. The survey showed that 93 per cent of people interviewed said they are more careful about how they spend their money and more than three in four see a negative impact on their household […]
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Bonfire highlights visits for Alone
Bonfire has created a campaign for Alone to encourage more people to volunteer built on the simple truth that it feels amazing to make someone elderly feel amazing. The insight is based on interviews with volunteers and older service users who said how much the visits mean to them. “You don’t know how rewarding it […]
The Brill Building adds NDC campaign
The National Dairy Council (NDC) has appointed The Brill Building to create and run their campaign this year. The award-winning creative shop first began working with NDC last year by rolling out a strategic and creative project for the brand. The Brill Building announced double revenue growth for 2022 and projected they are on track […]
Huskies now part of F&B network
In the Company of Huskies has been fully acquired by Stagnell in a deal that links the Dublin creative agency with international Swedish group Forsman & Bodenfors. In a statement issued by the Irish agency launched by Jonathan Forrest, it was confirmed that Huskies will soon be renamed F&B Huskies. Forrest will remain on as […]
Droga5 rolls out new Woodie’s TV ad
Woodie’s new TV ad, entitled ‘Larry’, airs this weekend with a focus on the power of community and the benefits of sharing resources. The retailer says Irish communities pool resources by sharing DIY, home and garden products. The motivation for sharing may be because the item is bulky and hard to store, expensive or something […]
Starcom retains Musgrave account
Starcom, part of Core, has retained the Musgrave group account following a final two-way head-to-head with PHD. The Musgrave business includes SuperValu, Centra, SV Insurance and Frank & Honest coffee. Meanwhile, Energia has appointed Core’s Zenith to handle its media after a review which included EssenceMediacom and the incumbent Dentsu. Neither the Musgrave nor the […]
RTE seeks new Fair City sponsor
RTE Media Sales is looking out for a new sponsor for its popular soap drama Fair City for the first time in nine years. Insurance broker Chill signed up in 2014 and the deal was rated by Core last year as having the third biggest reach of all Irish television sponsorships. The new deal has […]
Cadbury extends ties to women’s football
The Public House have launched a new campaign for Cadbury urging the public to show their support for women’s football across Ireland. As a partner of the Republic of Ireland women’s team, Mondelez Ireland support grassroots clubs around Ireland with inroads to make the sport more accessible, removing some of the barriers to entry and improving […]
Thinkhouse podcast on Ben & Jerry’s
PR and youth marketing agency Thinkhouse features an interview with Kerry Thorpe, head of communications with Ben & Jerry’s in the second episode of its Thinking Out Loud podcast series. Hosted by Keith Walsh, the podcasts focus on major brands with insights from marketers on how to embrace new ways of showing regard for society […]
Tesco urges Clubcard members to check app
Tesco Ireland is encouraging customers to download and check their Tesco app for Clubcard vouchers which might be about to expire. Almost €1 million in vouchers sent on March 21 2021 are set to expire on May 21 2023. A survey found that nearly three in four Tesco customers have lost or misplaced paper money-off […]
Lucozade Energy launches AI campaign
Suntory has rolled out a new campaign for its Lucozade Energy drink created by GroupM’s Mindshare and Invention which uses artificial intelligence (AI). The work, part of Lucozade’s ‘You Can’t Beat The Original’ campaign, features a series of videos celebrating original stories. The work showcased original moments by handing over the story writing to AI. […]
Bank of Ireland backs VMTV home show
Virgin Media Television has secured Bank of Ireland for an undisclosed sum as sponsor of its new series Help Me Buy A Home which starts this Sunday at 8pm on Virgin Media One and Virgin Media Player. Fronted by Liz O’Kane and Michael Fry, the six-part property series unpacks the unfiltered realities Irish people currently […]
ASAI unveils new strategic focus
The Advertising Standards Authority for Ireland (ASAI) has launched a new strategic focus as part of its annual report. The ASAI intends to allow its board more independence and make more use of advice through forums and panels and reach out for wider industry involvement. The authority has increased resources internally for the year ahead. The […]
