Virgin Media Television has secured Bank of Ireland for an undisclosed sum as sponsor of its new series Help Me Buy A Home which starts this Sunday at 8pm on Virgin Media One and Virgin Media Player. Fronted by Liz O’Kane and Michael Fry, the six-part property series unpacks the unfiltered realities Irish people currently […]
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ASAI unveils new strategic focus
The Advertising Standards Authority for Ireland (ASAI) has launched a new strategic focus as part of its annual report. The ASAI intends to allow its board more independence and make more use of advice through forums and panels and reach out for wider industry involvement. The authority has increased resources internally for the year ahead. The […]
Marketing Society to discuss bias at work
Marketers can forget how close they are to their brands. They may try to view it from an outside perspective but how honest are they really being? The natural bias that is brought to the work may result in the wrong type of activities that don’t do justice to brands. The Marketing Society will discuss […]
Campaign runs to roll out Uisce Éireann
Uisce Éireann is the new name for Irish Water, Ireland’s public water authority. The name change came into effect in January, in line with the provisions of the Water Services Amendment Act 2022. The new identity, which was created by the Richards Dee branding agency, is intended to reflect a vision of sustainability where water […]
EV launches drive OOH market in Q1
Out of home advertising for new electric vehicles in the first quarter of the year increased the market’s display value by 60 per cent, PML Group reports in its first quarterly Watch bulletin. New EV marques launched included the Opel Mokka, Fiat 500e, Toyota C-HR, and ORA Funky Cat. SIMI said new car registrations for […]
Electric Ireland extends Pieta support
Pieta’s annual fundraiser Darkness Into Light will continue to be sponsored by Electric Ireland until 2025. This year’s event takes place on Saturday, May 6 when around 100,000 people across 200 locations in Ireland will come together at sunrise for a walk, run, jog or swim to help raise funds and bring hope to people […]
Penneys study points to savvier consumers
Despite the current financial pressures on the public, a study for Penneys conducted by Amárach Research indicates that most people in Ireland have adapted their behaviour, becoming savvier than ever before with 95 per cent of people engaging in money saving hacks. The index showed that a typical person takes five actions on average to […]
EssenceMediacom make six appointments
GroupM media planning and buying agency EssenceMediacom Ireland has announced six new appointments. Dylan Long, Alec Thibault and Amy-Leigh McCluskey have joined the agency as account managers, while Paige Haarhoff has joined as a digital account manager. Connor Dale and Hannah Donnelly have also joined the agency in account executive roles. Long joins the agency […]
Lidl retains top Brandshout spot
German discounter Lidl has again topped the Brandshout ad recall study conducted by Ipsos, having also led the survey in February. Vodafone moved up three places from fifth to take the runner-up spot, while McDonald’s dropped one place to third. Lidl’s closest rival Aldi dropped one place to fourth, while Tesco completed the top five […]
Boys+Girls helps launch New York Pride
Irish creative agency Boys+Girls was hired to the New York Civic Pride campaign. Boys+Girls partner Pat Stephenson said the agency was invited to help with the campaign by US agency Founders. The two companies worked together on various global projects, including Netflix and Kerrygold. Both agencies are members of the independent set-up By The Network. […]
Public House makes Biden’s visit Epic
The Public House and Epic The Irish Emigration Museum welcomed the 46th President of the United States of America by bringing him up to speed on an ancestral curse. The visit of an Irish US president is massive news for a museum dedicated to the history of Ireland’s emigrants. The museum gave President Joe Biden […]
Publicis wins Audio Awards grand prix
Publicis Dublin scooped the grand prix at the Irish Audio Awards held in Smock Alley Theatre for their work with Virgin Media. The agency also won in the consumer and casting categories. Other winners on the night included OneCore Media, Boys+Girls, The Public House, Raygun, Event Junkies, Symphonic, WLR FM and Bauer Media Audio Ireland. […]
IAPI announce six jurists for Cannes
This year there are more Irish jury members selected to be on the Cannes Lions judging panel than ever before, the Institute of Advertising Practitioners in Ireland (IAPI), which represents the Cannes Lions International Festival of Creativity nationally. They will help award the world’s best creative work and benchmark excellence in the south of France […]
