Diageo’s cream liqueur Baileys is to sponsor the Eurovision Song Contest following a three-year sponsorship signed with the European Broadcasting Union (EBU) for an undisclosed sum. Jennifer English, global brand director for Baileys, said the brand will be the official partner starting with this year’s event being staged at the Liverpool Arena on May 9-13. […]
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People say Valentine’s a rip-off
While most Irish people believe it’s nice to be romantic on Valentine’s Day just under half of adults say they never celebrate the day. Four in five people feel that Valentine’s Day has become too commercialised, with three in five believing that the day itself is too focused on “loved up” couples, new research findings […]
Public House crafts Valentine’s idea
The Public House has launched the Upcycled Awards Collection for Valentine’s Day. The agency’s creative director Colin Hart says adland loves awards, but they aren’t conjured out of thin air. What it takes to turn an idea into a winner can take a lot of time and effort and one group does not get the […]
Nine in 10 adults tune into radio
The latest JNLR survey conducted by Ipsos, covering the full calendar year of 2022, shows that radio listenership had 91 per cent of Irish adults and 87 per cent of 15-34 year olds listening to radio every week, Radiocentre Ireland reports. The daily audience grew by 25,000 with 3.2 million adults listening to radio weekdays, […]
Dublin Narcos on Sky Crime soon
A new three-part docuseries titled Dublin Narcos will launch on Sky Crime on March 5. It tells the story of the increase in addiction, violence and organised crime in Dublin in the 1980s and 1990s. As its fortunes changed, so too did its criminals, with heroin, ecstasy and cocaine use on the rise. There are […]
New speakers for One-Zero event
Three new speakers from the world of sport have been confirmed for the upcoming One-Zero conference at the Aviva Stadium – namely Thomas Ryan, VP of basketball strategy and analytics at the NBA, Will Symon, head of partnership development at Tottenham Hotspur Football Club and Keily Blair (pictured), chief strategy and operations officer at Only […]
TABS to stage cycle fundraiser
The Advertising Benevolence Society, aka TABS, plans to host its inaugural charity cycle in April. TABS chairman Ian Doherty, managing partner at Bonfire, said the industry event will take place on Wednesday, April 19 at Blessington Lakes in Co. Wicklow. Those who take part in the cycle will have two distances to choose from – […]
Microsoft signs up to Junk Kouture
Microsoft is to sponsor the Junk Kouture global youth sustainable fashion competition, joining the likes of Etihad and Deloitte. Junk Kouture’s mission is to raise awareness and educate the next generation about circular systems in fashion and help develop tech and creative solutions which can work together to help drive change in the fashion industry. […]
Independent rolls out rugby ads
The Irish Independent has launched a new campaign highlighting the newspaper’s coverage of Six Nations rugby. The work by The Public House, which spans social, digital, press and TV, follows the journey of a rugby ball through on-pitch action and post match. The message is that the Irish Independent gives its readers the big picture […]
Reach execs to explain post-cookie world
Hugh Crowther, group sales director and Alan Curley, client strategy director, Reach Solutions Ireland, will share their learnings and insights from the publisher’s data at a webinar next week to better understand their customers in a cookieless world. Free of charge, the morning webinar will be streamed live next Wednesday, February 8, from 10am-10.30am. With […]
Carol Lambert to leave Publicis
Publicis Dublin creative director Carol Lambert is to leave the agency in the coming months. The news comes as the French-owned agency plans to announce senior departures from the business so as to minimise impact on clients and colleagues. Lambert is highly regarded in adland and is probably best known for spearheading the award-winning VHI […]
Purpose a lead trend among sponsors
ESG, sustainability and purpose was named as the top sponsorship trends for 2023 by members of the European Sponsorship Association (ESA). ‘2023 Sponsorship Trends Research: A Look Ahead’, written by Sophie Morris FCIM and now released to ESA members, features contributions from Core Sponsorship and England’s Football Association (FA). The results were drawn from an […]
EssenceMediaCom formally rolled out
WPP’s newest and largest GroupM global agency, EssenceMediaCom, has been formally launched with “an ambition to deliver marketing breakthroughs for their clients”. The new agency combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. EssenceMediaCom comprises 10,000 people across 120 offices worldwide and is led […]
