BBDO Dublin has made a key internal promotion at the outset of the new year with Karen Austin stepping into the newly-created role of business and operations director. With over 11 years in client service roles, Austin joined the Sandymount agency in 2021 from Rothco, now Droga5. At BBDO, she has led teams on Northern […]
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Javelin gets truly nostalgic for Spry
It’s all part of a new campaign by Javelin to raise awareness of Spry Finance’s equity release products for the over-60s. The campaign centres around the creative idea of ‘Because life never gets old’. The TV ad follows a couple, Jimmy and Elaine from when they first meet, locking eyes across a 1970s dance floor, […]
Culliton’s LWA takes stake in Bloom
Creative shop Bloom has joined LWA Group, the Colin Culliton-owned business which has acquired a majority stake in the agency for an undisclosed figure. Bloom was founded in 2000 by David Quinn and Damian Penco. Clients include Citroen, Brady Family Ham, Banking & Payments Federation, Lloyds Pharmacy, KittenSoft, MyHome.ie, Just Eat and Sunway Travel. Bloom […]
Hume Brophy acquired by US-based Penta
PR and lobbying firm Hume Brophy has been acquired by Penta, a US global affairs network headquartered in Washington DC, for an undisclosed sum. Founded in 2005 by John Hume and Eoin Brophy, the business developed into a PR and government relations network firm with offices in London, Brussels, Dublin, Frankfurt, Paris, Hong Kong and […]
Fáilte Ireland hires Jump! for new push
Irish brand strategy and innovation agency Jump! has won a major pitch for Fáilte Ireland. The agency, run by former Diageo executive Paul Kelders, will work with Ireland’s national tourism development authority to develop its offering to consumers across the country. It will include creating new brand identities and propositions for tourism experiences. The contract […]
MSFC plans to appoint two new members
The Marketing Society’s Future Council is seeking two new members to join its team. The two available roles are vice chairperson and social media manager, though prospective applicants are encouraged to get in touch even if their professional skillset lies outside the exact requirements for these roles. The vice chairperson supports the activities of the […]
HSE ads urge smokers to reclaim control
Publicis Dublin’s new campaign for the HSE aims to motivate smokers to take back control and give up smoking with the help of the Quit service. In the ads, nicotine has been personified to show smokers through the human traits of manipulation and controlling behaviour, the hold it can have on them, and vitally, the […]
Public House creates fun with FBD ads
The Public House have launched a new communications campaign for FBD to promote their car, home and farm insurance products. Most insurance shoppers consider less than three insurers at renewal time, so being top of mind is crucial. The campaign is the latest iteration of FBD’s ‘Support. It’s what we do’ platform, first developed by […]
Folk delivers An Post’s Tin Man story
One of the best Irish ad campaigns this Christmas comes from An Post. Taking inspiration from the much-loved novel, The Wonderful Wizard of Oz, the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love – he is without a heart and goes in search of […]
Verve acquired by Opus network
Events and marketing services agency Verve has been acquired by the US-owned Opus global group network for an undisclosed sum. Opus has its head office in Portland, Oregon and its major clients include Google, Microsoft and Salesforce. Founded by Ronan Traynor in 1991, Verve has offices in Dublin, London and Amsterdam. Clients include Coca-Cola, Diageo, […]
KPMG reports cost of Christmas concerns
Consumer worries over price increases dominate the Christmas shopping season, the latest KPMG Next Gen Retail survey shows. The report also found low levels of trust in sustainability and environmental claims by brands, suggesting that ‘greenwashing’ is impacting customer buying decisions. As cost becomes a key issue, online shopping is also seeing a resurgence, particularly […]
Cahill named year’s top PR student
Síona Cahill has been awarded the diploma student of the year by the Public Relations Institute of Ireland (PRII) representative body. Cahill is an account director at DHR Communications. A Longford native, she is an experienced broadcast communicator, strategist and advocate in the charity and NGO sector. She was awarded the institute’s Gladys McNevin trophy […]
Spar Christmas ad tops European poll
BWG Foods’ Spar ‘Finding Christmas’ TV commercial created by Publicis Dublin has been voted Europe’s favourite retailer Christmas ad in a poll conducted by ESM: the European Supermarket Magazine edited by Steve Wynne-Jones. As part of its annual ’12 Ads of Christmas’ contest, ESM put out the call to its readers earlier this month to vote […]
