KPMG has signed up as the title sponsor of the women’s Irish Open for the next three years. The tournament, which is returning to the Ladies European Tour (LET) schedule, following a ten-year absence, will tee off on Thursday September 22 and run for the following three days. The event will be staged at Dromoland […]
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Hanlon takes on new role at Business Post
Lorcán Hanlon has been made chief commercial and revenue officer of the Business Post as part of a executive reshuffle at the publishing group run by businessman and sailor Enda O’Coineen. Hanlon, who was the group’s commercial director, will be responsible for the commercial performance of advertising, sponsorship and partnership revenues. The role will also […]
Apache gets into gear for Cannonball
Apache Pizza is taking to the road as tour sponsor of the nationwide Cannonball supercar roadshow and fundraiser for the Hope Foundation. Free pizza will be served to Cannonball drivers and to the onlookers welcoming the convoy of Lamborghini, Ferrari, McLaren, Aston Martin, Porsche, Rolls Royce Bentley and Maserati supercars to each finish line. The […]
Ireland home to most popular Thrones sites
If you’ve ever fancied visiting the locations from Game of Thrones, you aren’t alone. Ireland is home to four of the most Instagrammed locations used to film George RR Martin’s fable, making it the most popular country in a study by Irish online casino Slotbox. Three locations from Spain made the list, while Iceland’s Kirkjufell […]
Virgin Media airs new season schedule
New dramas, documentaries and sport, along with some tried and trusted reality shows make up the new Virgin Media Television (VMTV) season schedule. Included in the new line-up is The Vanishing Triangle, a co-production with the Sundance Channel in the US, and Faithless, a comedy drama series penned by and starring Baz Ashmawy, pictured. The […]
Renault renews Late Late Show sponsorship
RTÉ Media Sales and Renault Ireland have agreed a deal to renew the French car brand’s sponsorship of the Late Late Show on RTÉ One for the eight year in a row for an undisclosed sum. The new season of the world’s longest-running chat show, now in its 61st year, begins this Friday. Renault’s Patrick […]
PR about sharing meaningful stories
Public relations is a rapidly evolving profession, writes Anthony O’Brien Bedford. It has always been an elusive industry to categorise, to specify exactly what box it falls into. During the pandemic, digital communication was fast-tracked. PR pros had to adjust their approach quickly to maintain value for clients and offer new methods to reach consumers. Post-pandemic, […]
McDonald’s to gift 80k books to children
McDonald’s is to gift over 80,000 books to children in Ireland to encourage reading. The books will be for children aged four to 11 years of age and will include such youngsters’ favourites as Never Show a T-Rex a Book, How to Grow a Unicorn, The BFG, Rowley Jefferson’s Awesome Friendly Adventure, What Stars Are Made Of and Summer of the […]
IMRO radio awards shortlist announced
The shortlist for this year’s IMRO Radio Awards has been released. Back in person after two years of broadcasting virtually, the awards show will see the island of Ireland broadcast community gather to announce the winners. Radio and television broadcaster Dermot Whelan will once again MC the ceremony at Lyrath Estate in Kilkenny, on Friday, […]
Davies among Effie’s Irish judges
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced this year’s Effie Europe jury. The judges will be tasked with Awarding Ideas that Work. Effie aims to lead, inspire and champion the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that set out to be […]
Toyota and Javelin roll out Sky Shoppable
Toyota is the first Irish advertiser to use Sky Shoppable. A QR code integrated into the TV ad drives viewers online to a Toyota landing page. The campaign marks the start of Toyota’s sponsorship of a Foroige’s ‘Big Brother, Big Sister’, a project designed to match volunteer adults to young people in need of friendship […]
McGonigle named Marketing Institute CEO
Shane McGonigle has been appointed as chief executive of Marketing Institute Ireland (MII) in place of David Field. McGonigle takes on the role having spent the past five years with the Kerry Group where he was European digital marketing director and strategic marketing director. He had previously advised companies on NPD and innovation. McGonigle’s appointment […]
Dublin GAA star McMahon launches Defiant
Dublin GAA All-Star Philly McMahon is backing the launch of a new bottled water which is 100 per cent H20, purified seven times. Defiant was developed in Ireland after independent tests of leading water products found carcinogens present in many, as well as mercury and harmful chemicals such as pesticides. Defiant was created by gym owner […]
