Folk Wunderman Thompson has rolled its first campaign for Lidl Ireland after it won the business after a contest in June. ‘Go Full Lidl’ shows real-life shoppers who were recruited through the German discounter’s social channels. Over 1,200 customers applied to take part. The campaign aims to reflect Lidl’s diverse shopper network across the country. […]
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Carey and O’Byrne to serve with Napkin
Creative duo Darragh Carey and Laurence O’Byrne are rolling out a new concept in adland which they say bridges the gap between freelance and full-time creative director hires. They are keen to emphasise that Napkin is not an agency, rather it’s a consultancy which takes single projects from start to finish, from creative strategy and […]
Food Works raises €6.5m for Irish brands
The Food Works support programme for early-stage food and drink brands in Ireland has helped raise over €6.5 million in funding over the last 10 years. The scheme, which is backed by government agencies Bord Bia, Enterprise Ireland and Teagasc, is now seeking applications from start-up food and drink businesses interested in taking part next […]
Wide Eye Media now Pearl & Dean
Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of Ireland and the […]
Global Ireland wins best small workplace
Out of home company Global Ireland has been named the winner of this year’s best small workplace in Europe. Great Places to Work ® identifies the best workplaces in Europe by analysing workplace programmes and surveying staff. The ranking is based on the confidential survey data representing 1.4 million employees from over 3,000 companies. Global […]
Core targets partner for Tallaght Stadium
Core Sponsorship is working with South Dublin County Council (SDCC) in a tender process for the naming rights to Tallaght Stadium, the home of Shamrock Rovers Football Club. The naming rights deal is due to run for six years and the name Tallaght will remain part of the venue’s title. Owner SDCC is investing €11.5 […]
VHI Healthcare appoints Droga5
Accenture Song’s Droga5 Dublin has won the creative account for health insurer VHI following a review which culminated in a three-way pitch between BBDO Dublin, Droga5 and the incumbent, Publicis Dublin. Publicis had handled the business for many years during which time it rolled out numerous campaigns marked by the use of distinctive animation. The […]
TV advertising up in first half of 2022
TAM Ireland reports a strong first half of the year for TV advertising with total revenue up by almost seven per cent year on year and an increase of 10 per cent on 2019 to €127 million. The revenue extends across spot, video on demand and sponsored TV broadcast revenue. The average weekly reach of […]
Two weeks to go for MotY entries
There are now just under two weeks to go until submissions for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic and […]
MediaCom set for Sky Glass launch
MediaCom is partnering with Sky Ireland to promote the new Sky Glass TV in the Irish market. The €4 million-plus campaign runs across TV, radio, broadcast video on demand, digital, social media and out of home (OOH) formats. The campaign includes a multi-media ‘attention domination’ activation executed across three peak times on launch day. The […]
JCDecaux goes big with Digi48s
JCDecaux have begun rolling out a large format digital out of home (DOOH) network with the introduction of Digi48 roadside billboards in Dublin on the N11 Loughlinstown and on Ann Street in Belfast. An In the coming weeks, a similar digital billboard will launch in Garden City in Derry. The Digi48s join the company’s Digishelters, […]
Wireless Ireland promotes McCarthy
Brian McCarthy has been appointed to the expanded role of group commercial and operations director at Wireless Ireland with immediate effect. The company operates local radio stations such as Dublin’s Q102, FM104, Cork’s 96FM, C103, Live95 and LMFM and is part of Rupert Murdoch’s News Corp, which also owns The Sunday Times and Storyful. McCarthy […]
Core hired to find Triathlon Ireland sponsor
Triathlon Ireland has commissioned Core Sponsorship to help secure a new title partner from next year. The body governs the sport of triathlon (swim-bike-run) and paratriathlon throughout the island of Ireland. With more than 18,000 active members and around 200 events annually, Ireland has the fifth highest participation rate for triathlon in the world. Triathlon Ireland […]
