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Colm Meaney fronts Aldi’s Christmas ad

German discounter Aldi has premiered its Christmas ad which sees the return of cartoon character Kevin the Carrot. The plucky vegetable’s safe landing follows his appearance in a teaser ad with flying Top Gun-style in a fighter jet with co-pilot Turkey. Kevin was left adrift with a flaming parachute, posing the question – will he get […]

Virgin Media and Sky has announced that AdSmart from Virgin Media will be available on the Sky platform in Ireland from November 9. The launch will allow Irish advertisers to target a potential audience of more than 500,000 Sky households, with the addition of the Virgin Media platform in 2021 further extending the household reach […]

CP2 Experience managing director Mark Gould has five steps Irish businesses should implement to recreate customer experience (CX) for a post-pandemic market. Gould says we have almost run out of adjectives to describe the current pandemic and the impact it has had on every aspect of our daily lives as individuals, families, consumers, and employees. […]

BBDO will kick off its Christmas campaign with a TV ad on this week’s Late Late Show on RTÉ One. The magical cross-platform campaign stars a team of busy elves, who come to life when the store is closed for the night and indulge themselves in festive fare. Led by BBDO creatives Gerry McBride and James Carr, […]

Diageo is rolling out a freephone support phoneline for pub owners, their staff and their immediate families affected by the pandemic. The new bar helpline is financed as part of the €14 million Guinness Raising the Bar fund set up by Diageo this summer and is staffed by a team of counsellors and finance experts […]

A campaign calling on Ireland’s creative industry to design and donate inspiring posters of optimism, resilience and hope in the fight against the coronavirus pandemic won the grand prix in the Institute of Designers in Ireland (IDI) DI 2020 Awards. A total of 1,278 Creatives Against Covid-19 posters raised €235,000 in funds for Women’s Aid […]

Premier Sports is to show 12 live and exclusive Autumn Nations Cup games in November and December in the Republic of Ireland. The first tournament is in place of the usual autumn internationals so teams can avoid extended travel due to Covid-19 with eight teams participating – Ireland, England, Scotland, Wales, France, Italy, Georgia and […]

Tourism Ireland CEO Niall Gibbons has emerged as the most influential Irish leader on social media this year, the first Social CEO Report released by The Reputations Agency (TRA) shows. The report analysed the social media activity and LinkedIn profiles of the CEOs of the 100 organisations featured in TRA’s Ireland RepTrak® study from March […]

Creative minds in advertising, marketing, the media and PR are invited to take part in a Great Reset workshop hosted by The Purpose Disruptors to respond to and collaborate in tackling climate breakdown at 1pm this Friday. The goal of the gathering is to get input from across the industry and identify areas and themes […]

The team at Bonfire have produced a multi-media campaign for Alone aimed at galvanising the charity’s supporters, volunteers and older people. Alone’s response to the pandemic has been widely praised and recognised as being to the forefront in helping older people through the crisis. But as a result they have barely had a chance to […]

The PRII Annual Conference 2020 is moving online for the first time. The theme of next week’s event is ‘Turning Change into New Possibilities’. The organisers have taken the theme to heart and rather than focus on what Covid -19 restictions prevent them from doing, they are taking full advantage of the absence of geographical […]

Joanne McGreevy, marketplace publisher at Reach Ireland, has joined Brussels-based trade association News Media Europe (NME) as vice president. NME is the voice of some 2,500 European news brands, representing the interests of media producers of news content across all platforms, including publishers, TV, radio and online. McGreevy has 30 years of media experience and […]

IPG media agency UM Ireland has negotiated new national TV and radio sponsorship deals for Mater Private and Zurich. UM brokered a one-year sponsorship of the Pat Kenny Show on Newstalk FM for the Mater Private. Broadcast from 9am to midday weekdays, the show features current affairs analysis, human-interest interviews and live music. The private […]