After a competitive pitch process, Apache Pizza has appointed Huskies as their new lead creative agency. Apache Pizza claims to be the largest pizza delivery brand in the Irish market with over 160 outlets across the whole of Ireland. Apache Pizza is co-owned by Food Delivery Brands and OKR Group, the Irish QSR franchise operator. With this […]
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Sport Ireland urges over 45s to exercise
Sport Ireland’s Your Personal Best Month runs throughout November and is aimed at getting men over 45 more physically active. The project urges men to stop making excuses and to engage in 30 minutes of moderate physical activity five days a week. The campaign is supported by Cycling Ireland, Athletics Ireland, Get Ireland Walking and […]
Tenth Man looks to Truth for research
The Tenth Man, the creative agency founded by former Paddy Power advertising director Ken Robertson in early 2018, has launched a research unit called Truth. Led by Anna Burzlaff (pictured), who was previously head of insights at The Tenth Man, Truth will provide clients with a qualitative service to discover drivers for consumer groups. Burzlaff’s […]
Field lands Marketing Institute’s CEO job
David Field has been formally appointed as the chief executive of the Marketing Institute following six months in the job on an interim basis. He replaces Tom Trainor who quit the role to pursue other interests. Field, who chaired the institute’s board, stepped down from that role with Amárach Research’s Gerard O’Neill taking over for […]
Coke to roll out Topo Chico hard seltzer
Coca-Cola Ireland plans to launch its Topo Chico hard seltzer from mid-November. Produced by Molson Coors, will be sold from select grocery outlets and off-licences in 330ml cans in three flavours – tangy lemon lime, tropical mango and cherry acai. The drink is gluten-free, has 96 calories, two grams of sugar and 4.7 per cent […]
Grads sought for Jameson global programme
Pernod Ricard-owned Irish Distillers is seeking to recruit graduates to join the 2021/22 Jameson international graduate programme. Successful graduates will get to work as Jameson brand ambassadors and avail of a training and development programme, with career progression opportunities and work in one of 35 international markets. Programme lead Sinéad D’Arcy said the programme was first […]
Katie Taylor still top sports star, says Onside
With a new era of endorsement deals on the cards next year, professional boxer Katie Taylor stretched her lead as the undisputed most admired Irish sports personality again this year while Tour de France green jersey star Sam Bennett was the only new entry to the top 10 stars in sport in the latest Onside […]
Pinergy re-brands as part of new focus
Energy supplier Pinergy rolled out a new brand identity as part of repositioning the company’s business model towards supplying energy and promoting meaningful behavioural change. Created by brand design house Zero-G, the new look is part of the Irish company’s new strategy on targeting particular business and consumer sectors. Head of marketing David Slattery (pictured) […]
Javelin helps An Post roll out U2 stamps
An Post in conjunction with Javelin have unveiled four new stamps celebrating the evolution of U2 over the past four decades. With input from the band, An Post worked with U2’s creative director Gavin Friday, as well as graphic designer Shaughn McGrath, to develop four concepts inspired by the band’s world-famous album catalogue. Entitled U2 – […]
Marketing.ie shines spotlight on Acne
The November issue of Marketing.ie, Ireland’s top marketing and media magazine, profiles adland’s latest arrival, the Deloitte-owned Acne, in the shape of an exclusive interview with the agency’s executive creative director Dylan Cotter. Cotter explains Acne’s offering as a multi-faceted, digital-led agency for brands like Ikea, Volvo and Instagram. Also in the November issue out […]
Gordon’s book points to troubles in marketing
Former Glanbia Consumer Foods CEO Colin Gordon has written a book about the shortcomings of accountability in Irish marketing and asking marketers some probing questions. Gordon says Marketing is in Trouble highlights the problem of defining what marketing means, which has seen agencies and clients moving in opposing directions. A serious disconnect exists which Gordon […]
Core study rules out indoor festive gatherings
Almost 70 per cent of people in Ireland plan to do less or no indoor socialising this Christmas and will prioritise family over friends and work colleagues, a study by Core Research shows. People have no intention of ‘cancelling’ Christmas and instead plan to adapt expectations and behaviours while maintaining the festive spirit. However, 46 […]
Galway and Dublin Europe’s friendliest cities
Two of Ireland’s cities Galway and Dublin have topped the list of the top ten friendliest cities in Europe in the annual reader survey of Condé Nast Traveller travel magazine. Galway is in first position, with Dublin coming in second. Every year, CNT asks its readers to decide on their favourite cities around the globe, in […]
