Most Irish consumers are reimagining their values and basing buying decisions on factors other than price and quality, a report by Accenture shows. One in two of those surveyed are coming out of the pandemic having reimagined their behaviours and values. They have rethought what is important to them in life with more focus on […]
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Thinkhouse rolls out latest youth study
Thinkhouse’s Youth Lab insights, strategy and planning division has launched ‘Emerging in an Emergency’, the 2021 Irish edition of Youth Culture Uncovered, its fifth annual youth culture investigation exploring the hypothesis, “what’s it like to be young today?” The investigations incorporate both qualitative and quantitative research studies. The studies are designed to understand life through […]
IAPI aims to get a firm handle on creativity
In a bid to get to the heart of Irish creativity, the Institute of Advertising Practitioners in Ireland (IAPI) has launched its inaugural ‘Ireland’s Creative Influence’ survey. IAPI chief executive Charley Stoney said the institute is calling on all creatives working in Ireland’s commercial creativity sector, along with Irish creatives working abroad, to participate. It […]
Marketer award to be held over until 2022
The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed for another year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment created winning strategies for their brands. A wide range […]
Five Farms gives cover with ponchos
Irish cream liqueur producer Five Farms has come up with a bright idea to help protect outdoor diners from all the vagaries that our Irish summer can share. The company’s co-founder Johnny Harte is offering the Five Farms sky blue poncho as cover for any change in the Irish summer weather while also ensuring they […]
Marketing Society homes in on sponsorships
As part of its virtual summer series, the Marketing Society is to host a panel discussion ‘Sponsorships – How to evolve when returning to Real Life’. The webinar will explore how Irish brands have evolved their sponsorship strategies, sharing with audiences insights on how they approach in-person events while navigating an evolving commercial landscape. The […]
Reach handed top award for media services
News publisher Reach has been named as the outright winner of the Public Sector Magazine outstanding services to the media industry award in the publication’s annual Excellence in Business Awards. The awards are presented to companies showing outstanding service, continuity and track record in business to the public sector, Irish companies and the nation. It is […]
Heineken study points to greater balance
Research by Dutch brewer Heineken indicates that 60 per cent of people plan to maintain a more balanced lifestyle as society re-opens. The study shows that 66 per cent of people believe that health and fitness are more important to them now than ever before. Heineken 0.0 is challenging conventions around alcohol moderation when out […]
Murray’s offshoot wins Irish Distillers
Sweartaker, part of PR agency Murray, has successfully pitched to represent Irish Distillers-owned whiskey portfolio. The creative marketing agency, led by former Wilson Hartnell and Thinkhouse executive Aoiffe Madden and Mark Kilbride, will manage PR for Irish Distillers’ portfolio in Ireland, building on the reputation of these iconic whiskey brands. Sweartaker’s focus will be to […]
Baz’s F-word ads pay off for Bank of Ireland
Bank of Ireland’s latest media campaign fronted by TV and radio personality Baz Ashmawy has resulted in the bank topping the latest BrandShout report on Ireland’s most recalled advertised brands in the July survey by Ipsos MRBI for Marketing.ie. In the ads, Ashmawy teases his “mammy” into saying the F-word, which is nothing more sinister […]
Local Ireland launches its awards
Local Ireland, the body that represents 42 print and online news publishers, has launched its annual media awards to celebrate regional journalism nationwide. The awards recognise the contribution that regional news companies make to journalism and their communities. It is the sixth year of the awards and the fourth sponsored by the National Lottery. President […]
Rockshore Hard Seltzer rolls out on outdoor
Diageo have added Rockshore Hard Seltzer to the portfolio which already includes Rockshore Lager, Rockshore Light and Rockshore Apple Cider. The new drink features sparkling water with alcohol and watermelon, raspberry and lime natural fruit flavours. The 330ml cans contain 83 calories for raspberry and lime flavours and 86 calories for watermelon. The launch is […]
Sky One soon to give way to Showcase
Sky One will soon be rebranded as Sky Showcase in an effort to help customers find their favourite programmes and to discover new shows with more ease. Showcase will be Sky’s flagship channel, replacing the Sky One brand at 106 on the electronic programme guide (EPG) and will feature shows from across Sky’s portfolio of […]
