Marie Lawlor, CBS Outdoor, Pauline Larkin, Ambient Plus PML and Marie Diver, Starcom, at a photocall in the Square Town Centre in Tallaght to launch the first mall digital formats in Ireland. The new package includes a series of three different digital escalator panels (DEPs) and LCD screens. Advertisers have access to ten-second commercials on all […]
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Paddy Power conveys message to Thierrys
Paddy Power has launched a tongue-in-cheek campaign centred around the Thierry Henry handball controversy which targets overseas visitors as they arrive into Dublin airport. The campaign sees the bookmaker take over the baggage hall in the airport’s arrivals area with 42 illuminated posters. The ads, which welcome visitors to “beautiful Ireland” with the exception of people […]
Tories ape Labour with Jedward poster
The Conservative party in the UK is running a campaign on digital poster sites around London showing prime minister Gordon Brown and chancellor of the exchequer Alistair Darling as X Factor evictees John and Edward Grimes, aka Jedward. The posters appeared within five minutes of the Lucan twins being voted off the show. But the ‘Deadwood’ […]
FitzGerald labels Coir posters 'noxious propaganda'
The anti-abortion group Coir has been accused of spreading “noxious propaganda” though its posters by former Taoiseach and Fine Gael leader Garret FitzGerald in his Saturday column in The Irish Times. FitzGerald said that Coir was seeking to abuse the memory of three of Ireland’s 1916 leaders, Thomas Clarke, Padraic Pearse and James Connolly, by […]
Guinness goes with 3D hurling final billboards
Diageo has launched a series of Guinness 3D billboards in Tipperary, Kilkenny and Dublin ahead of Sunday’s All-Ireland senior hurling final at Croke Park. The ads are three-dimensional versions of this year’s Guinness ‘A County Will Rise’ hurling campaign which had different themes for each of the 12 counties in this year’s senior championship. The […]
Press takes aim at posters
They say desperate times require desperate measures, so it’s interesting to see the National Newspapers of Ireland (NNI) having a shot at outdoor. In a series of half page ads in The Sunday Times in recent weeks, the NNI has tried to undermine the value of posters compared to the impact of press. The ad’s […]
