Former Taoiseach Enda Kenny has been appointed to the board of PR agency Heneghan strategic communications as and from next month. A native of Co Mayo, Kenny was Taoiseach from 2011 until his retirement in 2017. He will serve as a non-executive director to the business where he will provide guidance on strategic direction. Heneghan […]
PR RSS feed for this section
Thinkhouse rolls out latest youth study
Thinkhouse’s Youth Lab insights, strategy and planning division has launched ‘Emerging in an Emergency’, the 2021 Irish edition of Youth Culture Uncovered, its fifth annual youth culture investigation exploring the hypothesis, “what’s it like to be young today?” The investigations incorporate both qualitative and quantitative research studies. The studies are designed to understand life through […]
Heineken study points to greater balance
Research by Dutch brewer Heineken indicates that 60 per cent of people plan to maintain a more balanced lifestyle as society re-opens. The study shows that 66 per cent of people believe that health and fitness are more important to them now than ever before. Heineken 0.0 is challenging conventions around alcohol moderation when out […]
Murray’s offshoot wins Irish Distillers
Sweartaker, part of PR agency Murray, has successfully pitched to represent Irish Distillers-owned whiskey portfolio. The creative marketing agency, led by former Wilson Hartnell and Thinkhouse executive Aoiffe Madden and Mark Kilbride, will manage PR for Irish Distillers’ portfolio in Ireland, building on the reputation of these iconic whiskey brands. Sweartaker’s focus will be to […]
Thinkhouse backs TU Dublin scholarship
Youth marketing agency Thinkhouse has formed an alliance with TU Dublin and GSA Group to launch the Breakthrough Scholarship, an initiative that aims to make the transition to third level easier for an exceptional student by funding a full scholarship for a masters in digital marketing, a fully paid internship and student accommodation. Research by […]
Thinkhouse adds Suntory soft drinks
Following a competitive pitch, Thinkhouse has been appointed by Suntory Beverage & Food GB&I as its newest agency partner. Thinkhouse will work with Lucozade Energy’s GB team, alongside their existing agency partners, on PR and experiential work. The appointment follows four years of the agency working with the Japanese company’s Irish unit. Suntory was formed in […]
Cummins takes charge of Sky’s comms
Neal Cummins has been appointed head of communications for Sky Ireland having previously been director and head of sport at PR agency FleishmanHillard. During his time at FH, he managed various sports sponsorships including Cadbury’s support for the Premier League and SuperValu’s GAA Football ties. He also worked on the Sky Ireland account. He has […]
Garda cops hat-trick at PR awards show
An Garda Síochána won three awards at the Excellence in Public Relations show which were presented live online from the Mansion House. The awards were for best use of digital PR, best in-house communication team and best internal communications. The Department of Justice won the best Civil Service campaign for combating domestic violence during Covid-19. […]
PR agency Weber Shandwick rebrands as Káno
Weber Shandwick Ireland has rebranded as Káno Communications following the agency’s MBO by managing director Siobhan Molloy (above) for an undisclosed sum last September. Now an independent full-service PR agency, it remains Irish partner to the Weber Shandwick network, which is part of Interpublic-IPG and whose slogan is ‘We Solve’. The rebrand was inspired by […]
PR firm Elevate to host media webinar
Elevate PR, run by Emma Kelly (pictured), will host a free webinar, entitled ‘The Future of the Media’, later this month. At a time of major change brought about by the Covid-19 pandemic, an industry panel will explore the various trends which are impacting on the the Irish media landscape and try to shed some […]
Bord Bia claims top spot in reputation league
Ireland’s food, drink and horticulture marketing agency Bord Bia was voted the country’s top corporate brand in the 12th annual Ireland RepTrak study hosted by PR firm The Reputations Agency (TRA). Bord Bia was ranked as the most reputable organisation with a score of 85.1, for their role in bringing Irish produce to the world […]
Wilson Hartnell shortlisted for five Sabre awards
Top international PR awards show, the Sabres, has announced its 2021 EMEA finalists, with Ogilvy’s Wilson Hartnell shortlisted for five awards. Over 2,000 entries from across the EMEA region were assessed by a jury of 50 global leaders. Five of Wilson Hartnell’s campaigns for AIB, Along Came A Spider’s #20×20 campaign, Fáilte Ireland and Guinness […]
Orchard Thieves steals a lead with AR idea
Heineken’s Orchard Thieves Cider is rolling out an augmented reality (AR) experience that makes their iconic fox logo scannable anywhere in the world from any phone. Wherever it is found – whether on a can or pint glass, stencilled on walls around the city, or on TV – the fox becomes a ticket for rewards. […]
