Youth marketing agency Thinkhouse has formed an alliance with TU Dublin and GSA Group to launch the Breakthrough Scholarship, an initiative that aims to make the transition to third level easier for an exceptional student by funding a full scholarship for a masters in digital marketing, a fully paid internship and student accommodation. Research by […]
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Thinkhouse adds Suntory soft drinks
Following a competitive pitch, Thinkhouse has been appointed by Suntory Beverage & Food GB&I as its newest agency partner. Thinkhouse will work with Lucozade Energy’s GB team, alongside their existing agency partners, on PR and experiential work. The appointment follows four years of the agency working with the Japanese company’s Irish unit. Suntory was formed in […]
Cummins takes charge of Sky’s comms
Neal Cummins has been appointed head of communications for Sky Ireland having previously been director and head of sport at PR agency FleishmanHillard. During his time at FH, he managed various sports sponsorships including Cadbury’s support for the Premier League and SuperValu’s GAA Football ties. He also worked on the Sky Ireland account. He has […]
Garda cops hat-trick at PR awards show
An Garda Síochána won three awards at the Excellence in Public Relations show which were presented live online from the Mansion House. The awards were for best use of digital PR, best in-house communication team and best internal communications. The Department of Justice won the best Civil Service campaign for combating domestic violence during Covid-19. […]
PR agency Weber Shandwick rebrands as Káno
Weber Shandwick Ireland has rebranded as Káno Communications following the agency’s MBO by managing director Siobhan Molloy (above) for an undisclosed sum last September. Now an independent full-service PR agency, it remains Irish partner to the Weber Shandwick network, which is part of Interpublic-IPG and whose slogan is ‘We Solve’. The rebrand was inspired by […]
PR firm Elevate to host media webinar
Elevate PR, run by Emma Kelly (pictured), will host a free webinar, entitled ‘The Future of the Media’, later this month. At a time of major change brought about by the Covid-19 pandemic, an industry panel will explore the various trends which are impacting on the the Irish media landscape and try to shed some […]
Bord Bia claims top spot in reputation league
Ireland’s food, drink and horticulture marketing agency Bord Bia was voted the country’s top corporate brand in the 12th annual Ireland RepTrak study hosted by PR firm The Reputations Agency (TRA). Bord Bia was ranked as the most reputable organisation with a score of 85.1, for their role in bringing Irish produce to the world […]
Wilson Hartnell shortlisted for five Sabre awards
Top international PR awards show, the Sabres, has announced its 2021 EMEA finalists, with Ogilvy’s Wilson Hartnell shortlisted for five awards. Over 2,000 entries from across the EMEA region were assessed by a jury of 50 global leaders. Five of Wilson Hartnell’s campaigns for AIB, Along Came A Spider’s #20×20 campaign, Fáilte Ireland and Guinness […]
Orchard Thieves steals a lead with AR idea
Heineken’s Orchard Thieves Cider is rolling out an augmented reality (AR) experience that makes their iconic fox logo scannable anywhere in the world from any phone. Wherever it is found – whether on a can or pint glass, stencilled on walls around the city, or on TV – the fox becomes a ticket for rewards. […]
TRA to host online reputation event
PR agency The Reputations Agency (TRA) will host a free online event on driving reputation and organisational growth next Thursday. Some of Ireland’s foremost business leaders will share a vision for their organisations, including An Post CEO David McRedmond. The keynote address will be by John S Slattery, president and CEO, GE Aviation. Niamh Boyle, […]
Edelman study shows health bodies rate best
The 2021 Edelman Trust Barometer shows the emergence of health authorities and members of the scientific community as highly trusted leaders. Some 71 per cent of respondents see the Health Service Executive (HSE) and the National Public Health Emergency Team (Nphet) as trusted bodies, while the World Health Organization (Who) enjoys similar trust levels. The […]
Cullen takes charge of body for PR consultants
Cullen Communications’ managing director Owen Cullen has been appointed as board chairman of the Public Relations Consultants Association (PRCA), the body which represents the interests of Ireland’s top 30 PR consultancies. Cullen, who was previously the PRCA treasurer, replaces Mari O’Leary, O’Leary PR, who has completed her two-year term. He took over the family-owned agency […]
Chocolate fans urged to create sweet solution
Tony’s Chocolonely has launched four limited edition lookalike chocolate bars to raise awareness of the fact that 20 years after the chocolate industry vowed to eradicate illegal child labour, it is still widespread. All chocolate fans are asked to support the need for human rights laws holding companies legally accountable for modern slavery and illegal […]
