Bauer Media has launched a new advertising campaign for Today FM which sees the station promoted across Sky on demand, broadcast video on demand, including the RTE Player, Virgin Media Player, 4OD, paid social media using Instagram, Twitter and TikTok, and large format out of home sites. The campaign, which features a graphic design approach […]
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Some spaces still available for radio seminar
Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event next week. The seminar will feature Robert Heath, author of The Hidden Power of Advertising. Strategist and co-founder of Craig+Bridget Craig Mawdsley will talk about attention and whether it really matters for brands. There will also be a focus on effectiveness where Bridget Angear (Craig + Bridget) […]
Reilly to head up Bauer’s group marketing
Róisín Reilly has been promoted to the newly created role of group marketing director at Bauer Media Audio Ireland. The promotion is one of a number of changes to the company’s leadership team. Eric Moylan becomes managing editor of Newstalk in place of Patricia Monahan who recently moved to RTÉ. Celine McNamara has been appointed […]
Radio takes €78m in first half of year
The Irish radio advertising market generated revenues of €77.9 million in the first six months of January to June, up by two per cent on the same period last year, Radiocentre Ireland reports. The revenue comprised €59.5m of spot revenue (radio commercials) which was flat for the period, branded content revenue (sponsorships, partnerships, content solutions) […]
Radio ads boosts brand awareness
A study by Radiocentre Ireland shows that audio advertising creates future demand for advertisers by generating a 26 per cent uplift in ad awareness, which allows consumers to become more familiar with a brand. The meta-analysis by Colourtext shows radio ads improve brand likeability by a factor of almost nine and boosts brand trust by […]
Doyle gets CEO job at Bauer group
Bauer Media Audio (BMA), the Europe-wide digital commercial radio broadcaster and podcast operator, has announced that Chris Doyle has been appointed as chief executive of BMA in Ireland. He joined the German-owned company in 2021 when they acquired Communicorp Group from previous owner Denis O’Brien, of which he was chief operating officer. He became interim […]
Folk’s radio ad highlights swimming dangers
As spring kicks in and with summer on the horizon, Folk VML has created a radio spot for Water Safety Ireland (WSI) to tap into the trends of autonomous sensory meridian response (ASMR) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The spot, titled ‘Don’t Let […]
FM104 extends Al Gibbs’s shows
Dublin music station FM104 is extending its Freaks on Friday house and dance show to two shows a week – Friday and Saturday evenings. The show, hosted by deejay Al Gibbs, has been rebranded to Freaks with Al Gibbs. On air for nearly two decades, Freaks enjoys an enthusiastic following from lovers of house and […]
TPH supports Goal campaign for Gaza
The Public House (TPH) has created a pro bono campaign for Goal highlighting the inhumane conditions Palestinians face in war torn Gaza. Imminent famine, widespread disease, dehydration and escalating violence has created a catastrophic situation for more than two million people living in the strip. Despite the horrific scenes shown on news reports everyday, the […]
IBI appoints Kelly as chief executive
The Independent Broadcasters of Ireland (IBI) has appointed Michael Kelly to the new role of chief executive. The IBI represents the interests of Ireland’s independent radio broadcasters and their listeners with government, regulatory authorities, and stakeholders at a national and European level. The organisation claims that radio services provided by its member stations deliver a primetime […]
RTÉ expenses report provokes outcry
A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]
Bauer Media buys Beat 102-103
German media group Bauer Media Audio has agreed a deal to buy Beat 102-103, the youth music station broadcasting across south eastern counties for an undisclosed sum. The station is a sister station of WLR in which The Irish Times has a 75 per cent stake. The deal is contingent on closing conditions and regulatory […]
Fitzpatrick returns to radio at Bauer
Bauer Media Audio Ireland has appointed Eamon Fitzpatrick as its group commercial director. The newly-created role follows the German group’s recent purchase of the Media Central sales house. Fitzpatrick will be in charge of the commercial strategy for Bauer in Ireland across agency, direct and digital audio advertising. He started his media sales career in […]
