As Radio Nova celebrates the fifth year on air of its breakfast show, Morning Glory with PJ & Jim (weekdays, 6am to 10am), the station has announced the Applegreen forecourt retailer as the show’s new backer. To launch the new sponsorship, the show was broadcast live from Applegreen’s revamped site at M4 Enfield Westbound. Growth The […]
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Specsavers sponsors Ian Dempsey show
Specsavers is the new title sponsor of the Ian Dempsey Breakfast Show on Today FM weekdays from 6am to 9am. The optical and audiology brand has over 60 stores nationwide. The sponsorship, which was brokered by Media Central and OMD, sees Specsavers become part of the show through hourly stings, on-air promotions and digital displays. […]
BSH home appliances backs Dempsey’s show
The Ian Dempsey Breakfast Show on Today FM has a new sponsor in the shape of BSH Ireland’s Home of Innovation domestic appliances. The showroom offers consumers the chance to see and experience Bosch, Siemens and Neff home appliances under one roof – from ovens and hobs, to laundry, dishwashers and fridge freezers. The value […]
FM104 signs up to Dublin GAA
Dublin GAA and FM104 have formed a partnership allowing the News Corp-owned music station become the official Dublin GAA media partner. No details of the value of the deal, real or contra, were disclosed. FM104 will promote GAA events and news across men’s and ladies football, hurling and camogie. The station’s coverage will feature on-air […]
Newstalk’s Off the Ball scores with Outsurance
Newstalk and its Off The Ball sports show have signed an 18-month sponsorship deal with Outsurance, the South African insurer, for an undisclosed sum. The deal sees the company sponsor all sports news bulletins broadcast on Newstalk. Outsurance, whose Irish operation is based in Cherrywood in south Dublin, is one of the latest new providers […]
Its4women.ie sponsors Oliver Callan show
Insurance brand Its4women.ie has agreed a 12-month deal with RTÉ Media Sales to sponsor Oliver Callan’s morning show on RTÉ Radio 1 for a fee of around €300,000. Brokered by B Connected Media, the contract includes five 10-second sponsor-credited stings per show, credited promos on Morning Ireland, Today with Claire Byrne, Liveline, Drivetime and Brendan O’Connor, […]
Allcare sponsors O’Connor’s show
Allcare Pharmacy has agreed to sponsor the Brendan O’Connor Show broadcast on RTÉ Radio 1 every Saturday and Sunday from 11am to 1pm. The deal was brokered by Javelin. The ten-month sponsorship comprises four 10-second sponsor-credited stings at weekends, credited promos on Morning Ireland, Liveline, Playback and Sunday with Miriam, as well as podcast and homepage […]
RTÉ seeks sponsor for Callan’s breakfast show
RTÉ is in the market for a sponsor for its Nine O’Clock Show on Radio 1. Satirist Oliver Callan signed up as the show’s new host in place of Ryan Tubridy following a period where a number of media personalities, including Callan, acted as stand-in presenters. A commercial fee of €295,000 for 2024 is sought […]
Claire Byrne show gets new sponsor
Cash & Carry Kitchens has signed a one-year deal to sponsor Today with Claire Byrne on RTÉ Radio One, said to be worth around €350,000. The agreement, which was brokered by Havas Media, includes six ten-second stings per show, along with podcast and homepage plugs. The sponsor will also be entitled to promos during several […]
Laya backs 2FM’s Jennifer Zamparelli show
RTÉ Media Sales has signed up Laya healthcare as the new sponsor of Jennifer Zamparelli on 2FM, Monday to Friday from 9am to 12 noon for an undiscosed sum. Brokered by Mindshare Ireland, the 12-month 2FM deal includes nine 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule, listen-back and homepage sponsorship. […]
Spry signs up to Marty Whelan’s show
RTÉ Media Sales has secured Spry Finance as sponsor of Marty In The Morning, which is broadcast on RTÉ lyric fm Monday to Friday from 7am to 10am. The deal, the value of which was not disclosed, was brokered by Javelin. The six-month contract includes seven x 10-second sponsor-credited stings per show, along with podcast […]
Audi backs Second Captains on Radio 1
RTÉ Media Sales has announced Audi Ireland as sponsor of Second Captains Saturday on RTÉ Radio 1, Saturdays 10am-11am, for an disclosed sum. A first-time sponsorship for the show, the eight-episode radio series starts this weekend with the sponsorship lasting for the duration of the show’s limited run, until it finishes in September. Second Captains […]
Renault marks 10 years as Dempsey’s partner
A lot has changed in 10 years – fashion, hairstyles, technology – but one thing that has remained the same is the popularity of the Ian Dempsey Breakfast Show on Today FM, which remains the biggest breakfast show on commercial radio. Renault celebrates a decade of its partnership with the Today FM show and also its […]
