RTE Media Sales hopes to announce a new sponsor for Liveline to replace Nissan from next month. Joe Duffy’s phone-in show had an average of 404,000 listeners for its afternoon slot weekdays, making it the second most popular radio show on RTE Radio 1 across its schedule after Morning Ireland. The Liveline deal involves 30 […]
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Fruity backer for FM104 show
Unilever and its Lipton fruit and herbal teas is the new sponsor of FM104’s Strawberry Alarm Clock. The show is hosted by Jim Jim and Mark Noble, pictured above with model Lynn Kelly, from 6am to 10am weekdays. The show attracts 73,000 listeners. Liz Finlay of Unilever said Lipton is a young and vibrant brand […]
Fuji snaps up Today FM sports
John Cassidy, managing director, Fuji Film Ireland with Today FM breakfast presenter Ian Dempsey Fuji Film Ireland has agreed a year-long deal to sponsor all sports bulletins on Today FM. The deal is said to be worth about €300,000 to the Denis O’Brien-owned national station. Today FM’s line up of weekday presenters include Ian Dempsey, […]
Phantom renews Heineken deal
John Caddell hosts Heineken-sponsored Key Cuts on Phantom Phantom 105.2 has renewed its sponsorship deal with Heineken Music. The Dutch lager brand will sponsor the evening music show Key Cuts, following a deal brokered by Mindshare, the WPP-owned media agency. Broadcast from 8pm to 10pm Monday to Thursday and presented by Phantom’s music director, John […]
New sponsor sought for Tubridy
RTE Radio 1 is on the lookout for a new sponsor for The Tubridy Show to replace Benecol. The fee being sought is €265,000 for a year or €150,000 for six months. The show averages 352,000 listeners and the advertiser gets 15 ten-second stings plus five credited promos on other RTE radio shows. The sponsor […]
Gerry Ryan reaches LowLow sponsorship deal
Gerry Ryan’s weekday morning show on 2FM has signed up its first ever sponsor in its 20-year history in the shape of Kerry Foods’ LowLow dairy spread. Although the show attracts over 300,000 listeners it has struggled in recent years and its audience was down by 4,000 listeners in the latest JNLR. The deal is […]
Airtricity renews support for Miriam O'Callaghan show
Airtricity, the independent domestic electricity supplier, is to extend its sponsorship of ‘Miriam Meets…’, the RTE Radio 1 show in which Miriam O’Callaghan interviews two people who have a strong connection, whether through family, business or personal ties. The package includes four credited stings per show for an undisclosed sum. The show is switching to […]
