Bewley’s is sponsoring the coffee break at 10.30am on Tom Dunne’s magazine-style talk show which airs on Newstalk 106-108FM from 9am until noon weekdays. Sky sponsors the show which averages 75,000 listeners. Michael Markey, marketing manager, Newstalk, said the Bewley’s contract is for six months but made no mention of the deal’s cost. Dunne is […]
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Radio unites to sound value to advertisers
In a show of unusual unity, RTE and independent radio are joining forces to push the value of radio to advertisers by launching a cross-medium, two-week ChooseRadio.ie campaign with a synchronised radio spot on 36 stations bearing the strapline “the most visual medium in the world”. An estimated 1,170,000 adults aged 15 and over are […]
PR firms labelled lazy by photographer
A former Irish Times staff photographer has criticised PR firms and has called them “lazy” in their use of scantily-clad models for photocalls. Speaking on Liveline on RTE Radio 1 today, Tom Lawlor was commenting on a listener’s call who phoned into Joe Duffy to complain about celebrity chef Neven Maguire posing with a model […]
2FM's Boyzone send-up "foul and offensive"
A segment aired on the Colm and Jim-Jim Breakfast Show on 2FM in May where actors parodied Boyzone singers Ronan Keating and Stephen Gately featured foul and offensive language, the Broadcasting Complaints Commission (BCC) has ruled. The sketch was about how best to deal with the problem of an itchy groin after waxing. The BCI […]
