Over 60 per cent of Irish people are interested in holidaying in Ireland this year provided it is safe to do so, research from Core indicates. In contrast, 1.5 million people – or 39 cent of all adults – will not holiday, some because they have been financially impacted by restrictions while others are still […]
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Core predicts nine point increase in ad spend
There is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]
Vodafone study points to supports for women
Late last year, Vodafone and its agency Dentsu looked at women entrepreneurs in Ireland to discover the challenges they faced in starting and succeeding in business. They reviewed a wide body of research already carried out, consultations with experts, mapping of services currently available and in-depth interviews with female micro business owners. The exercise showed […]
PML Group announces Poster Impact winners
The winner of this year’s Poster Impact awards have been announced by PML Group following a research study commissioned by the specialist and involving interviews by Ipsos MRBI of 6,000 Irish consumers. They were asked to comment on 800 campaigns from last year. The effectiveness scores are based on consumers campaign recall and creative ratings. […]
Edelman study shows health bodies rate best
The 2021 Edelman Trust Barometer shows the emergence of health authorities and members of the scientific community as highly trusted leaders. Some 71 per cent of respondents see the Health Service Executive (HSE) and the National Public Health Emergency Team (Nphet) as trusted bodies, while the World Health Organization (Who) enjoys similar trust levels. The […]
An extra €2bn went on groceries during pandemic
Irish shoppers spent an extra €2 billion on take home groceries with the pandemic over the last year, with as much as €7.6m going on tea and €19.5m on instant coffee as people took to home comforts in much greater numbers, Kantar reports in its latest figures. Totting it all up, the average household grocery […]
Carlsberg zero alcohol an out of home ads hero
New research on the zero-alcohol drinks market found that 38 per cent of Dublin alcohol drinkers aged 18-54 took part in so called Dry January. The Ipsos MRBI ‘Focus on Zero’ survey of 300 respondents for PML Group investigated opinions and perceptions associated with zero-alcohol brands including taste, consumption and relationships to parent alcohol brands. […]
Wolfgang reports online sales jumped by 159%
Irish online retail sales grew by as much as 159 per cent in 2020 up from an average annual growth of 32 per cent between 2017 and 2019, Wolfgang Digital reports. The trend is based on an analysis of over half a billion euro of online spend, about seven per cent of the total Irish […]
Popularity of pets a helpful stroke for Irish vets
The Covid-19 pandemic resulted in higher turnover for almost half of Irish veterinary practices last year with an increase in pet ownership levels contributing to greater demand for services, a new report indicates. As vets continue to work long hours, achieving better work/life balance continues to be the top aspiration of vets and their employees. […]
Bank of Ireland most noted on digital front
Bank of Ireland has been named as the top company in Bearing Point’s ‘Digital Leader’s in Ireland 2021’ report, which examined the digital maturity of 390 companies across seven European countries. The report, which includes 53 Irish companies, assessed business digital maturity across digital marketing, digital marketing experience, e–commerce and e-CRM. Seven different business sectors […]
Women’s sport on track to make handsome gains
While the number of sporting events slowed during 2020, the potential for growth ultimately did not. In its predictions for 2021, Deloitte says that the increased monetisation of women’s sports will continue its upward trajectory by generating substantial TV audiences, delivering value to sponsors and drawing fans to watch games and events live and televised. […]
Teneo sports index again puts Katie Taylor tops
Bray boxer Katie Taylor has again emerged as Ireland’s most admired sports star with her exploits in the ring being voted the country’s greatest sporting achievement and most memorable sporting moment from last year, the Teneo Sport & Sponsorship Index (TSSI) for 2020 indicates. Taylor retained the WBC, IBF and WBO lightweight belts last year. […]
HSE Covid reclaims BrandShout top spot
HSE Covid-19 has returned to the top of the BrandShout ad league for January toppling Musgrave’s SuperValu as Ireland’s best known advertised brand, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from eight spot in December to displace SuperValu, which dropped to second place, with new entrant Ryanair third. German […]
