Ireland has bucked the negative trend this year as the only nation brand in the top 20 to record a positive brand value growth, up 11 per cent to US$670 billion, Brand Finance reports. The strong performance is largely attributable to its forecasts being impacted less than other countries – a major plus given the […]
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Tesco says Christmas starts in early December
A new study by Tesco Ireland shows that most adults surveyed believe that Christmas starts at the beginning of December with more than half (55 per cent) planning to decorate their homes and put up a Christmas tree around that time. Tesco’s Christmas Trends Report points to how consumers plan to shop and what they […]
Tourism Ireland CEO tops social media list
Tourism Ireland CEO Niall Gibbons has emerged as the most influential Irish leader on social media this year, the first Social CEO Report released by The Reputations Agency (TRA) shows. The report analysed the social media activity and LinkedIn profiles of the CEOs of the 100 organisations featured in TRA’s Ireland RepTrak® study from March […]
Tenth Man looks to Truth for research
The Tenth Man, the creative agency founded by former Paddy Power advertising director Ken Robertson in early 2018, has launched a research unit called Truth. Led by Anna Burzlaff (pictured), who was previously head of insights at The Tenth Man, Truth will provide clients with a qualitative service to discover drivers for consumer groups. Burzlaff’s […]
Katie Taylor still top sports star, says Onside
With a new era of endorsement deals on the cards next year, professional boxer Katie Taylor stretched her lead as the undisputed most admired Irish sports personality again this year while Tour de France green jersey star Sam Bennett was the only new entry to the top 10 stars in sport in the latest Onside […]
Core study rules out indoor festive gatherings
Almost 70 per cent of people in Ireland plan to do less or no indoor socialising this Christmas and will prioritise family over friends and work colleagues, a study by Core Research shows. People have no intention of ‘cancelling’ Christmas and instead plan to adapt expectations and behaviours while maintaining the festive spirit. However, 46 […]
McDonald’s maps out Irish food supplies
McDonald’s Irish customers are now able to see the ingredients sourced from Ireland and just how close they are to the farmers and growers that produce them. The new Map My McDonald’s interactive tool allows customers to see which fresh ingredients are grown in their region and to meet some of the Irish farmers that […]
Credit union voted best for customer experience
The League of Credit Unions has emerged as Ireland’s most popular brand for customer experience (CX) during the pandemic, a report by CXi Ireland shows. Shaws department stores moved up 14 places to second, with An Post, Specsavers and Allcare Pharmacies making up the top five brands consumers voted as going above and beyond during […]
Study shows cinema’s brand power
Cinemas in Ireland may be closed right now due to the pandemic but an ad campaign highlighting world hunger has shown that airing first with cinema helps amplify the rest of a campaign on other media later. To change the perception of their work for the greater good and stimulate donations, the UN World Food […]
DMG says Christmas shoppers to stay local
Research conducted by DMG Media Ireland has found that consumers are keen to support the Irish economy, with 70 per cent of respondents saying they plan to shop on local sites for Christmas gifts this year. Some 82 per cent of Irish people shop online more than ever before with 55 per cent saying they […]
Core wins award for Covid-19 study
A study into the impact the Covid-19 pandemic was having on elderly people living in Kerry has been honoured with a Confirmit AIR (Achievement in Insight & Research) award in the agency category. The research is consider to be important in providing supports in planning the future needs of day service clients in the Kerry […]
Lazy Google planning leads to poor insights
Is anyone else worried that they’ve gotten a bit too used to working from home? If I’m honest, I quite like not having to speak to people in person all the time and just doing everything online instead. Life is a bit easier when you don’t have to bother making random small talk, sit on […]
Irish marketers prefer new ways of working
Most Irish marketers would prefer not to return to the traditional ways of working before the pandemic with 73 per cent of most men and women across career stages men opting for a combination of workplace and home working in the future, a new survey by Alternatives indicates. The study involved interviews with 295 Irish […]
