Online searches relating to staycations, such as ‘hotel deal’ and ‘weekend break’, decreased by 90 per cent in April compared to searches in January of this year. However, there was an increase in online sessions related to Irish hotels in May signalling that consumers are considering travelling once again, a new report by Core Optimisation […]
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Exterion Media survey points to shift in mood
Exterion Media have released the results of their latest Work.Shop.Play survey, Life in Lockdown. The All Ireland survey looks at the habits and thoughts of people during the period of restrictions and results are available for both markets. The survey was issued on May 18 to coincide with the first phase of reopening of business […]
Consumer confidence drops to an eight-year low
Irish consumer confidence has fallen to an eight-year low as the consumer economy collapsed amid the disruption caused by the current Covid-19 pandemic, the latest Consumer Market Monitor from the Marketing Institute and the UCD Michael Smurfit Graduate Business School indicates. The study shows that disposable income was down by at least 25 per cent. […]
Wood says crisis firms up pivot towards digital
Dael Wood on how in recent weeks the lockdown arising from the Covid-19 coronavirus pandemic has shown the reality of consumers living life through digital platforms Dentsu Aegis Network recently published their Conscious Consumer research study and while the field work preceded the Covid-19 lockdown, it offers some insights into how Irish consumers are living […]
Social distancing to stay, Mirror readers say in survey
More than half of Irish Mirror readers expect social distancing restrictions to be in place for more than five months, a poll by Reach shows. Just over half of readers believe the Government introduced social distancing measures at the right time. In terms of their handling of the outbreak, most Mirror readers rated it at 7.6 […]
Reaper says now’s time for insightful planning
Luke Reaper outlines themes from B&A’s ‘Sign of the Times’ research and relates them to the world in which we now find ourselves, tackling the ‘new normal’ – whatever that may be. In an edition of Marketing.ie magazine in 2014, John Fanning stated that “we can never really understand the present, let alone make any […]
Remote working can pay its way
Employers in Ireland have effectively adjusted to meet the demands of new working environments due to the Covid-19 pandemic with 37 per cent believing there has only been a small negative impact on job productivity, a new study by Willis Towers Watson looking at the impacts on businesses with regard to employee productivity and working […]
Lidl fastest-growing retailer in recent months
The latest figures from Kantar show take home grocery sales in Ireland increased by 17.2 per cent in the 12 weeks to April 19 as shoppers adjusted to life under lockdown. The new figures show that while grocery sales are strong, retailers will have felt the effects of social distancing restrictions on food on the […]
Health and jobs concern Irish parents most
A survey of almost 2,400 parents in Ireland shows that 62 per cent are concerned about the long-term economic challenges to employment, with four in 10 of working families concerned about their income and job security – understandable as 43 per cent have seen a reduction in their household income as a direct result of […]
Core says most people want 2km limit extended
People are preparing themselves to adapt to a new approach in every aspect of life and with that in mind, Core Research has asked the public to suggest when they would be comfortable with specific areas of life re-opening. When asking, we added that each restriction lift or adaptation would continue to adhere to physical […]
HSE Covid-19 ads top BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Core topped the BrandShout list of most recalled ads by Irish consumers in April, the latest research conducted by Ipsos MRBI for Marketing.ie indicates. The Covid-19 ads, which have been running across all media since the virus outbreak, moved up 18 league places in a month. […]
Irish shoppers spent hugely on Easter groceries
Irish shoppers spent €371 million on groceries during the week ending April 12, the highest sales week of the year so far and an increase of 14 per cent compared to the same week ending on Easter Sunday in 2019, data from Nielsen indicates. Moreover, sales of alcohol reached €49.3m, an increase of 44 per […]
Core study says virus crisis will run into 2021
A survey by Core shows that that 70 per cent of Irish people believe that the Covid-19 outbreak will last beyond September and into spring 2021. The research results comes four weeks since the closure of schools and offers insight into how people are coping during the public health emergency and their thoughts on how […]
