PML Group’s Watch market intelligence points to a 20 per cent increase in the value of out of home (OOH) spend in the first quarter of 2024. The strong uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the sector’s best annual start for some years. […]
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Racing rides high among youths
Increased attendances at horse racing events in the past year was driven by 18–34-year-olds with the latest Horse Racing Ireland tracker revealing that 45 per cent of this age group attended a horse racing meet in 2023 up from 40% the previous year. In recent months, the trend has continued with attendances at some of […]
TGI share data on Irish adults
New data from Kantar Media’s TGI report reveals the fast-changing consumer habits of Irish adults. From food to finance, outdoor entertaining to streaming services – the data sheds some light on Irish consumers to see what they are buying, listening to and planning to cut down on. The sample is representative of 4,000 adults aged […]
Study highlights notice paid to TV ads
A study by Amplified Intelligence, Red C Research and TAM Ireland on the attention paid to ads broadcast on linear television and video on demand (VoD) concludes that 62 per cent of Irish viewers engage regularly with commercial and ads on TV increase likelihood to buy by 30 per cent. Dr Karen Nelson-Field, CEO and […]
Top Irish leaders on social media
Stephen van Rooyen of Sky UK & Ireland has emerged as the most influential leader on social media in Ireland, a report by PR firm The Reputations Agency indicates. The report marks the fourth year of the agency’s leaders reputation programme showing the role leaders play in communicating for their organisations. The study reveals that […]
Three in four Irish people feel loved
This Valentine’s Day, how do Irish people feel about their relationships? Why is it that Irish women rather than Irish men are more satisfied with their romantic/sex life? Ipsos B&A reports that on average, three-quarters globally say they feel loved. The figure is highest in Colombia and Peru (both 86 per cent) and lowest in […]
Global estimates over 23m weekly journeys
A new report by Global Media & Entertainment in Ireland reveals that there are 23.3 million journeys made each week in Ireland. The research, which was conducted by Ipsos B&A, delved into the behaviours and mindsets of outdoor audiences across Dublin city, the Greater Dublin area, Cork, Galway, Limerick and Waterford. The study also details […]
Loscher to address AIMRO seminar
Ipsos B&A president Damian Loscher is among the speakers who will address the Association of Irish Market Research Organisations (AIMRO) seminar themed ‘Celebrating Three Decades of Intellectual Excellence in Research’ which will be held at the RHA Gallery in Ely Place in Dublin next week. Loscher, who will speak on the topic of the age […]
Sponsors spent €212m last year
The Irish sponsorship market grew by eight per cent to reach €212 million and spend this year is expected to improve by seven per cent to €227m, surpassing the previous pre-pandemic peak of €224m in 2019. A report by the Onside agency says that following the third consecutive year of growth, 46 per cent of […]
Late Late Toy Show again top draw
The Late Late Toy Show under new host Patrick Kielty hit the number one spot again last year out performing all other TV shows in 2023, the annual TAM Ireland/Nielsen Media list of top 50 most popular shows indicates. The Rugby World Cup kept the nation enthralled with almost 1.4 million viewing the Ireland-New Zealand […]
Marketing Society to show winners’ work
A presentation of the best work from the 15th annual Marketing Society research excellence awards will be held at the end of January. A line-up of speakers will provide an insight into how and why the projects won out. The awards honour innovation and research work that is key to driving marketing impact and business […]
Dublin city unrest top news story
The stabbings of innocent people and the subsequent riots in Dublin city centre in November was the top news story in Ireland in 2023, Core reports. In an end-of-year review based on its Cultural Index Review, Core lists the most significant news stories in Ireland during the past year. The report is based on interviews […]
RTÉ Player records biggest year yet
After a year which could be described as an annus horribilis for the national broadcaster, 2023 turned out to be the best year yet for the RTÉ Player with the free live and on-demand streaming service on track to deliver a record 100 million streams, 35 million streaming hours and reaching 1.8 million unique users […]
