Broadcaster Jennifer Zamparelli is the brand ambassador for this year’s Pieta Darkness Into Light campaign, urging individuals, families and communities right across Ireland and worldwide to walk at daybreak in support of the charity’s suicide and self-harm prevention services. The campaign is again supported by Electric Ireland. An estimated 177 walks will take place across […]
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123.ie renews MCD concerts deal
123.ie has renewed its contract with Live Nation and MCD, which sees it return for a second year as a sponsor of the Malahide Castle and the Irish Museum of Modern Art (IMMA) concert series. The deal sees the insurance brand support a summer programme of live shows across Malahide Castle and IMMA, two of […]
Cummins and Forshaw join Thinkhouse
Neal Cummins and Andy Forshaw have taken on new roles at Thinkhouse. Cummins steps into the new role of integrated communications, while Forshaw is the new creative director. Cummins previously held senior communications and sponsorship positions at FleishmanHillard (FH), Sky Ireland and, most recently, Navy Blue. Standalone At Sky, he steered the company’s historic sponsorship […]
Renault gears up for Dublin film festival
Renault Ireland has signed up as a partner to the Dublin International Film Festival (DIFF). Now in its 24th year, DIFF attracts thousands of attendees, world filmmakers, producers, distributors and media. This year’s line-up includes Paul Rudd and Nick Jonas, Maisie Williams, Bill Nighy, Colin Farrell, Ciarán Hinds, Clare Dunne, Sarah Bolger and Éanna Hardwicke. […]
Sponsorships set to be worth €247m
Ireland’s sponsorship market which was valued at €235.5 million in 2025 is expected to increase by five per cent to €247m this year, the Onside sponsorship agency reports. At the end of 2024, one in three sponsors predicted an increase in spend for 2025 but in hindsight 57 per cent of sponsors reported increasing their […]
Vodafone offer SMEs exposure pitchside
Vodafone is canvassing for entries to this year’s Six Nations ‘See Your Business Pitchside’ competition. Irish small and medium enterprises (SMEs) are reminded to enter this year’s contest before the February 13 deadline and be in with a chance to win off-field and big screen exposure as part of the Six Nations games. Worth over […]
Guinness heads up list of sponsors
Guinness has been voted as Ireland’s top sponsor over the past decade in a poll of marketers and members of the public. The Diageo-owned stout brand also won the best overall sport sponsorship of 2025. Sponsorship agency Onside estimated the value of the sponsorship market to be worth €236 million, an increase of five per […]
Taylor again tops Onside sports list
Katie Taylor has retained her title as Ireland’s most admired sporting star, new research by the Onside sponsorship shows. The Bray boxer’s record-breaking bout in July of this year completed a historic trilogy against Amanda Serrano. Taylor has held the top position since 2017, excluding 2023 where rugby legend Johnny Sexton claimed prime position. Sexton […]
Dublin bike scheme hits 40m journeys
The Dublin bike-sharing scheme operated by JCDecaux and Dublin City Council (DCC) and sponsored by RedClick has now exceeded 40 million journeys. The milestone 40-millionth journey was made by scheme member Rizeq Yousef. As a gesture of thanks, RedClick gifted him a €2,000 holiday voucher from Cassidy Travel. To mark the occasion, Dublin muralist Holly […]
An Post will again cover book awards
An Post has renewed its headline sponsorship of the annual Irish Book Awards for an undisclosed sum. First leading the initiative in 2018, the new deal extends to 2027, marking a decade of support. Now in its 20th year, the awards bring readers, authors, booksellers, publishers and librarians together to recognise the best of Irish […]
Onside hires Fallon to counsel clients
Onside sponsorship agency has appointed Martin Fallon as head of advisory. Fallon joins from Wera Tools UK, where he was head of marketing, overseeing product launches, brand campaigns and motor sport sponsorships. He has experience from rights holder bodies like Motorsport UK, the Tour of Britain, Wasps, Connacht Rugby, and Harlequins. Depth A member of […]
Vodafone top brand in sports arena
Vodafone was ranked as the ‘most appealing sports sponsor’ for the second quarter of 2025. The mobile phone brand is a long-standing IRFU partner and main sponsor of the Ireland rugby men’s team. Guinness, which was the leader for the first quarter of the year, remained a strong contender in second, while Lidl held third […]
RedClick snaps into action with @ModelStrangers
RedClick has launched a creative tie-up with on-street photographer Christopher Ward, known to his one million-plus Instagram followers as @ModelStrangers. The collaboration, titled ‘Shared Streets’, was commisioned to celebrate the bike-sharing scheme’s new three-year partnership between Dublin City Council, JCDecaux and insurer RedClick, and aims to capture cyclists’ stories with a series of on-street interviews […]
