Internationally-acclaimed Irish novelist Sally Rooney was voted author of the year at the An Post Irish Book Awards gala night in the Convention Centre. Donal Ryan was presented with the novel of the year for Heart, Be At Peace. The best Irish-published book went to TG4 presenter Hector O hEochagáin for The Irish Words You […]
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RedClick joins JCDecaux in bike scheme
RedClick motor and home insurer has been unveiled as the new three-year sponsor with JCDecaux of Dublin Bikes in place of Sky Ireland’s Now streaming service. Since its launch in 2009, the bike share scheme has completed over 38 million journeys for Dubliners and city visitors. Part of the Generali insurance and asset management group, […]
PTSB and Electric Ireland named top sponsors
Onside sponsorship consultants together with the Marketing Institute (MII) have named PTSB’s sponsorship of the Irish Olympic and Paralympic teams and Electric Ireland’s sponsorship of Darkness into Light as Ireland’s most effective sponsorships in 2024. Voted upon by Ireland’s marketing professionals, the two brands were recognised as the industry’s foremost winners at a conference in […]
Dosunmu wins student award
Marketing student Blessing Dosunmu has been awarded this year’s breakthrough scholarship provides the marketing student with a fee-free masters, accommodation for the academic year and a competitive graduate wage at the Thinkhouse agency. The tri-party scholarship, sponsored by TU Dublin, Yugo and Thinkhouse, is designed to help young, marginalised students living in Ireland overcome barriers […]
Jill & Gill designs new 3Arena uniforms
Three Ireland has unveiled the new design for the 3Arena uniforms, created in collaboration with renowned Irish designers Jill & Gill as part of Three’s All For Music initiative. The new uniforms are designed to capture the vibrant energy of live entertainment, reflecting the experiences of both fans and artists attending the venue. Founded by […]
BGE renews theatre sponsorship
Matilda the Musical star Alisha Weir was joined by children from the Independent Theatre Workshop in Clonskeagh to launch a renewal of the sponsorship of the Bord Gáis Energy Theatre by the Centrica-owned company. There was no confirmation of the value of the new 10-year deal with Crownway Entertainment which sees Bord Gáis Energy (BGE) […]
Elkstone backs sailor Finn Lynch
Alternatives investment firm Elkstone has signed a contract to sponsor Irish Olympic sailor Finn Lynch for an undisclosed sum. Lynch first represented Ireland at the 2016 Olympic Games, and he secured his place at the 2024 games after a bronze medal win at the European ILCA7 championships in Athens earlier this year. The deal will see […]
ESA launches Irish chapter at AGM
The European Sponsorship Association (ESA) launched an Irish chapter of the organisation at an event in the Odeon Point Square in Dublin. ESA Ireland is a networking community for all professionals working in sponsorship and, together with its parent, the ESA, aims to promote excellence in sponsorship while providing access to education and members’ training. […]
Legacy links up with Byrne’s podcast
Marketing communications agency Legacy Communications are partnering with the That’s What I Call Marketing (TWICM) podcast. The two entities have a three-part series called ‘Building a Legacy’ exploring the development of the agency co-founded by Bernard and James Brogan in 2012 and explains how to produce top campaigns. Conor Byrne’s TWICM features interviews with Irish […]
Pepsi to max out on football promo
Pepsi Max is set to light up Dublin’s Grand Canal Square on the night of Tuesday, May 21 with its branded Hidden Pitch pop-up for football fans. Passers-by will have the opportunity to grab a Pepsi Max football from a specially-made vending machine, unlocking a laser display 2v2 pitch projection onto the street and allowing […]
Boots in closer ties with Electric Picnic
The countdown to Electric Picnic is on and the Boots pharmacy chain is back this year as not only the festival’s official premium beauty partner, but now haircare as an extra category as the sold-out event returns to Stradbally Hall from mid-August. Building on last year’s activations, Boots will be festival ready with two attractions […]
Industry mourns death of Onside’s John Trainor
The death has occurred of Onside founder and chief executive John Trainor, 52, after an illness. Highly respected and popular, he was widely regarded as Ireland’s doyen of sponsorship. A quietly-spoken and modest businessman, he let his hard work and dedication in promoting the role of sponsorship in the fields of sport and entertainment do […]
JYSK to sponsor Taste of Dublin
Danish interiors retailer JYSK has agreed to sign up as the headline sponsor of the Taste of the Dublin food festival. Details of the deal negotiated were not disclosed. The festival will take place for the first time in one of Dublin’s best known Georgian squares – Merrion Square – in June. A larger turn-out […]
