Barnardos children’s charity has been voted the charity of choice by Metro Herald readers for 2012. Barnardos was chosen by over 500 readers through Urban Life, the newspaper’s online readership survey to be the free newspaper’s chosen charity this year. Barnardos will receive over €100,000 in advertising space and editorial support to help promote its […]
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Jameson in film festival sequel
Irish Distillers Pernod Ricard has renewed its sponsorship of the Jameson Dublin International Film Festival for the next three years. The festival, which is celebrating its tenth year, is seen as one of Ireland’s major cultural events and Ireland’s top film fest. The whiskey brand has been the title sponsor since 2003. Over 130 international […]
EBS and Mail back Christmas FM
The EBS and the Irish Daily Mail will sponsor Christmas FM for the third consecutive year. The station will broadcast its Christmas hits from the Alexander Hotel in Dublin for four weeks from November 29. The sponsorship allows all funds raised by the station to go directly to charity. Over the last three years, the […]
Sponsorship diploma on course
The first professional sponsorship qualification has been launched by the European Sponsorship Association (ESA). Aimed mainly at sponsorship practitioners, the diploma will start next January. It will run for six months using a web distance learning platform. Onside Sponsorship’s John Trainor, the Irish delegate on the ESA board, said the web facility allows sponsorship executives […]
Bord Gais to sponsor theatre
Bord Gáis is reported to have secured the naming rights to the Grand Canal Theatre in Dublin’s Docklands in a six-year deal valued at around €400,000 a year, today’s Irish Times reports. The theatre, owned by Harry Crosbie and Live Nation, opened in March last year with a performance of Tchaikovsky’s ballet, Swan Lake. Crosbie is […]
Aviva named top sponsor
Aviva and the new Aviva Stadium on Lansdowne Road has been named Ireland’s top sponsorship for 2010 in a poll by sports agency, Online Sponsorship. The Aviva brands topped the survey with 19 per cent support. Guinness Rugby was in second place with 14 per cent and the 02 concert venue third with nine per […]
Major campaign for under-21 hurlers
Bord Gáis Energy has launched the biggest ever outdoor campaign in support of its sponsorship of the GAA under-21 All-Ireland Hurling Championship. Created by DDFH&B-JWT, the campaign’s theme is ‘Show Your True Colours’ and features star players such as Liam Rushe of Dublin and Cork’s Aidan Walsh. The sponsorship campaign is managed by Ger Cunningham, […]
Denny new Simon supporter
Kerry Foods and its Denny meats brand is the new lead sponsor of Simon Week, seven days of action on homelessness in Ireland. Denny replaces the EBS Building Society for the week starting on October 4th. This year the theme is ‘Believing in people’, the people who need help and the volunteers who provide it. […]
Ondine to open Jameson film festival
Cawley NeaTBWA gave a new twist to the directors chairs’ theme for this year’s Jameson Dublin International Film Festival TV commercial using London animation firm Blink Productions Ondine, Neil Jordan’s new movie starring Colin Farrell as a Cork fisherman who catches a mysterious young woman in his net, opens the eight Jameson Dublin International Film […]
Guide for sponsors launched
An introductory guide for rights holders seeking to secure sponsorship was launched by the European Sponsorship Association (ESA) today. The 23-page guide is aimed at small organisations with properties to promote and newcomers to sponsorship looking to incorporate sponsorship into their business plan. There is advice on the preparation, prospecting and approach to potential sponsors […]
BGE spreads new light in Dublin city
Bord Gáis Energy (BGE) is sponsoring the thousands of festive lights in Dublin city this Christmas. The lights, which will be officially switched on in three separate ceremonies around the capital later this month, will use a consistent colour palette of warm and pure white to link the city’s shopping streets. Along with the Grafton […]
Irish sponsors canvassed for European awards scheme
Irish sponsorships held between March last year and the start of this month are invited to enter an international awards scheme organised by the European Sponsorship Association (ESA). The awards are the only pan-European awards covering sport, culture, entertainment, media and corporate social responsibility. The ESA categories are B2B, business to community, business to consumer, […]
