As the dust settles on the Rugby World Cup (RWC) in Japan and the curtain drops on a decade that saw spend on sponsorship grow by 70 per cent to over €220 million this year, Vodafone Rugby and AIB GAA rank as Ireland’s stand-out sponsorships of the year and the decade respectively, sponsorship agency Onside […]
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Pinergy again lines out with Munster
Pinergy has extended its ties with Munster Rugby as the club’s energy partner until the end of the 2021 season for an disclosed sum. The deal is in its sixth season. Pinergy will again activate its sponsorship through the #WeAre16 campaign, with new initiatives for fans, including heated zones in Thomond Park before kick-off, at […]
Vodafone rings in another four years with IRFU
Vodafone Ireland has extended its sponsorship of the Irish Rugby Football Union (IRFU) for another four years in a deal said to be worth over €15 million a year. The new deal, which will run through to 2024, sees the mobile phone operator continue as the lead sponsor of the Irish rugby team and communications […]
Expressway turns blue for Dublin
CIE’s Expressway as official carriers of the Dublin GAA senior football and hurling teams have taken its sponsorship to another level by unveiling a branded Blue Expressway coach. The bus was launched by footballers John Small and David Byrne. Expressway linked up with Dublin GAA in 2015 and brought the county’s four in a row […]
Aviva hires UK agency for stadium tour revamp
The Aviva Stadium tour has undergone a revamp with UK design agency Mather & Co hired for the job. The Cheshire-based consultancy specialises in museum, leisure, retail and entertainment projects. Clients include the Olympic Museum, Coronation Street: The Tour, York Minster Revealed, Downton Abbey: The Exhibition and the Royal Mint Experience. Neither the project’s cost […]
Bank of Ireland begins roll out of new rugby ads
Bank of Ireland has extended its new ‘Begin’ brand platform to include its sponsorship of Connacht, Leinster, Munster and Ulster Rugby – “where passion for Irish rugby begins”. TBWA\Dublin has developed new TV and out of home ads to celebrate provincial rugby in Ireland, showcasing that no matter how far we go, it all begins […]
Three warns FAI over corporate governance
The FAI’s largest sponsor, Three Ireland, has issued a warning over the football body’s corporate governance amid the current controversy over its finances. Three signed a five-year €8.9 million sponsorship deal with the FAI in 2015 for rights to playing and training gear and kit to be worn by the international men’s and women’s football […]
Davy takes stock to support golf’s Maguire sisters
Davy has signed up as a sponsor of Irish golfers Leona and Lisa Maguire which sees the sisters become ambassadors for the stockbroker. The announcement comes ahead of this weekend’s IOA Championship in Beaumont, California, where Leona Maguire will look to build on her top-five finish at the Natural Charity Classic in Florida two weeks […]
Sexton recruited to front for CPL group
Leinster and Ireland number 10 and world rugby player of the year Johnny Sexton has signed up to an initial two-year contract to act as an ambassador for global recruitment group CPL Resources. Sexton, 33, joins CPL leaders in a bid to inspire winning performances through the group’s eight-part talent series from across business and […]
Legacy rebrands as it adds four new recruits
Off the back of a period of growth over recent months, Legacy Consultants has announced a rebrand along with several new hires. The rebrand sees a name change from Legacy Consultants to Legacy Communications along with a new logo and identity. Legacy was launched in 2012 by Bernard and James Brogan as a sport and sponsorship […]
Quinn gives Special OIympics team Gala send-off
Former Arsenal and Republic of Ireland striker Niall Quinn met up with the Special Olympics football team ahead of them flying out to Abu Dhabi to compete in the Special Olympics World Summer Games. Gala Retail convenience stores is one of four official Team Ireland sponsors and has supported the Special Olympics programme for the […]
TV coverage of women’s sport less than 12pc
TV coverage of women’s sport in Ireland is less than 12 per cent and only three per cent of print and four per cent of online coverage is dedicated to women’s sport, a Nielsen report for 20 x 20 shows. Almost 60 per cent of Irish people say the media should do more to promote […]
Dunphy confronts McCarthy for first time on Eir
Football pundit and writer Eamon Dunphy comes face-to-face for the first time with his one-time nemesis, reappointed Republic of Ireland manager Mick McCarthy, in the first of a new series of interviews with major sports stars on Eir Sport. Called Head2Head, the series, which kicks off at 10pm tomorrow, was the brainchild of bookmaker Paddy […]
