TAM Ireland has awarded the audience measurement services contract for the Irish television and video market to Fifty5Blue, formerly Kantar Media. The company, which was bought out by investment group HIG Capital, will replace Nielsen in providing the next phase of TV audience measurement in Ireland. Nielsen had the contract since 1996. TAM Ireland CEO […]
TV RSS feed for this section
Sky Media launches Waymark AI ad tool
Sky Media has launched a new AI-powered creative studio to help Irish small and medium enterprises (SMEs) advertise on TV. Waymark removes one of the biggest barriers for small and medium-sized businesses – the cost and complexity of making a TV ad – by allowing brands to instantly generate a video of how a TV […]
Core study hails cultural support
New research from Core suggests Ireland is experiencing a renewed cultural moment, with the public recognising a growing sense of cultural confidence across music, film, language and the wider creative industries. The research highlights strong public support for the visibility and revival of Irish culture. Some of the report’s headlines: 60 per cent of adults […]
Guinness backs VMTV’s viewer aids
In support of this year’s Guinness men’s Six Nations, Diageo teams up with Virgin Media Television (VMTV) for the second year running to provide live audio description (AD) and Irish sign language (ISL) in a bid to make the championship more accessible. Virgin Media One will have audio descriptive commentary for blind and vision impaired […]
TG4 advertises for new presenter
TG4 is seeking a weather and continuity presenter for a panel position based at the Irish language broadcaster’s HQ in Baile na hAbhann in the Connemara Gaeltacht. The role involves bringing the TG4 schedule to life for audiences on television and social media, and provides an opportunity for someone eager to take the next step […]
Hector ventures Down Under for TG4
Hector Ó hEochagáin dives Down Under for an adventure across Australia and New Zealand in his latest travel series on TG4. Hector ventures beyond the typical tourist traps to tap into the heart of what makes both countries tick. Returning to Australia after 19 years, he visits Melbourne, where Aboriginal elder Aunty Joy welcomes him […]
TG4’s Ros na Rún gets digital drop
TG4’s Irish language drama series Ros na Rún is to get a digital first release. As from Tuesday, September 16, each new episode will be available to stream on the TG4 Player (TG4.ie) every Monday and Wednesday, giving audiences the chance to watch one day ahead of the TG4 broadcast at 8.30pm, a move aimed […]
TAM to showcase winning TV work
In a time when misinformation and algorithm-driven echo chambers are on the rise, the value of high-quality content in trusted, regulated media environments have never been more critical. At this year’s TV showcase, TAM Ireland will shine a spotlight on the winners of the TAMI Awards, brands and agencies that harnessed the medium’s strengths. A […]
Kneecap’s EP highlights on TG4
TG4 brought audiences to Electric Picnic 2025 by showcasing some of Ireland’s top bands and celebrating the Irish language on the festival’s biggest stages. At the heart of the broadcast was a landmark performance by Kneecap. The punk rap band delivered a powerful gig on the main stage, which was rated as a defining moment […]
Cannon to head up DMG’s studio
Media personality Lisa Cannon has been appointed DMG Media as its head of studio. She will be responsible for the company’s video, audio and studio production services for clients. Cannon began her career in New York on HBO’s Sex and the City and worked on films such as King Arthur and the Channel 4 documentary […]
Love Irish Food in TV tie-up with Sky
Love Irish Food (LIF) has teamed up with Sky Media in launching Taste of TV, a €50,000 advertising fund aimed at helping LIF members grow their business in 2025. The fund will provide one LIF member with the chance to win a Sky-sponsored TV advertising campaign, coupled with the creation of a TV commercial. LIF […]
Ní Choistín takes charge at TG4
Irish language TV station TG4 has appointed Deirdre Ní Choistín as its new director general with the statutory consent of the Government following a competitive public recruitment process. She succeeds Alan Esslemont who has been DG since 2016 and who steps down in April. Ní Choistín is the first woman to assume the DG role […]
Cuddihy anchors Tonight Show
Kieran Cuddihy is the new host of Virgin Media Television’s flagship current affairs programme, The Tonight Show, which airs at 10pm on Tuesdays and Wednesdays on Virgin Media One and Virgin Media Play. The show has been on air for almost 20 years, driving debate and analysis of the top stories at the time, from the […]
