Unilever ran a brand activation for its Knorr food brand last weekend. The ‘Give Winter More with Knorr’ truck visited shopping centres across Dublin in Nutgrove, The Square in Tallaght and Dundrum Town Centre from midday to 4pm, where members of the public were invited to enjoy a warming cup of Knorr soup and take […]
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Fuel scores a brace at Euro awards
Fuel achieved a double feat at this year’s European Agency Awards, taking home gold for experiential agency of the year and silver for best event. Judges said the agency redefined experiential marketing at scale. With a focus on female talent, sustainability, and innovative initiatives like Fuel XP and Trace, they set a benchmark for agency leadership. […]
Fuel names Holden as marketing boss
Event and activation agency Fuel has announced four senior appointments, including Shell Holden as director of marketing. Steven Courtney joins the agency as director of content, Molly Bracken as experience director and Rachael Gallivan as business development director. Last year, Keith McCormack became executive director, Jonny Boyle director of brand experience and Gráinne Earley was […]
TPH extends Pogues’ Christmas theme for Epic
The famous lyric, “the boys of the NYPD choir were singing Galway Bay,” from The Pogues’ Christmas classic ‘Fairytale of New York’, has long been an iconic line. The only catch? There was no NYPD choir, and Galway Bay was never actually sung – until The Public House (TPH) made it happen for Epic The […]
Breast Cancer body uses signs for awareness
Breast Cancer Ireland (BCI) has launched an education and awareness campaign marking Breast Cancer Awareness Month. October sees the launch of an integrated awareness campaign created by Pluto for the charity called #ThisIsASign. The launch comes on foot of research findings, conducted into awareness levels and self-checking behaviours in Ireland. Ads are running on outdoor […]
Thinknblink to become Blink Group
An experiential agency launched by couple Ger Walsh and Graham Carroll in the box room of their home in 2006 is to move into a new 10,000 sq ft HQ on Dublin’s Long Mile Road. Thinknblink is re-branding as The Blink Group, incorporating Wow Marketing, Propbox, Robot Networks, Blink Digital, Blink Christmas and Blink Staffing. […]
McDonald’s on tour with McCafé coffee
McDonald’s has hit the road offering free coffee at locations nationwide. The McCafé mobile Airstream van was launched in April at the Connemarathon and has visited several major events and festivals, including Wild Roots in Sligo and Sea Sessions in Bundoran. Its latest stop came at Dublin Pride where the McCafé van was located on […]
Heineken 0.0 goes outdoors with pop ups
Pop-up bars are part of Heineken 0.0 new ‘Now You Can’ campaign, where hikers, walkers, swimmers and bikers passing by to relax and enjoy a free, freshly poured pint in a comfy beer garden, in some of the most picturesque spots in Ireland. The often surprise locations offer people a nice surprise. The first one […]
Heineken study points to greater balance
Research by Dutch brewer Heineken indicates that 60 per cent of people plan to maintain a more balanced lifestyle as society re-opens. The study shows that 66 per cent of people believe that health and fitness are more important to them now than ever before. Heineken 0.0 is challenging conventions around alcohol moderation when out […]
Verve’s 20-second soap to tackle virus
Events and experiential agency Verve Agency has invented a soap to educate people on clean hands. While handwashing is one of the best ways to prevent the spread of the Covid -19 coronavirus, only five per cent of people are washing them for the 20 seconds needed to get them safely clean. The new Verve […]
Boys+Girls teams shortlisted for Young Lions
Shortlisted teams from Boys+Girls for the Cannes Young Lions (CYL) have been named as junior planner Sacha Noyes and art director Jessie De Boe and art director Molly Devlin and account manager Orla Kennedy, both are entered in the digital category. Designer Cian Booth partnered with Ogilvy’s Kevin McKay to be shortlisted in the print […]
Verve nominated for 16 Star awards
Verve has been nominated for 16 awards for this year’s APMC Star Awards. Within the categories of discipline or technique, the agency, founded and run by Ronan Traynor, has been nominated for best innovation for Coca-Cola’s Melodic Wood, best use of experiential for Coca-Cola and Diageo and best use of digital for KBC Bank and […]
Miriam Hughes joins Pluto board
Former DDFH&B chief executive and Nestle and Bank of Ireland marketing director Miriam Hughes has joined the board of Pluto. The event and experiential agency is run by co-founders Cathy O’Donohoe and Elaine O’Reilly. Current clients include Audi, Lidl, Dropbox, EY, Google, Irish Distillers Pernod Ricard, Unilever and United Biscuits owner, Pladis. Pluto is part […]
