CBS Outdoor Northern Ireland has launched Ireland’s first fully back-lit Led bus t-side trial. The contractor partnered with Coca-Cola for the trial, delivering its Olympic message to over 650,000 people in greater Belfast. The trial will run alongside Coca-Cola’s Olympic campaign on standard t-sides during the Games.
CBS Outdoor general manager Martin Heatley said the Coke trial is part of contractor’s investment in new technology which aims to ensure that its advertising platforms remain relevant to audience expectations.
