Chemistry has been awarded the free broadcast sponsorship of series three of Matt Weiner’s Emmy award-winning Mad Men drama which starts on RTE next Monday. Gerry McGuinness, sponsorship manager, RTE, said the competition was well received by the industry.
The idea of the stings giveaway was to stimulate local production and raise awareness of RTE sponsorships. Carol Soutar of Publicis QMP, speaking in her role as vice-president of ICAD, said Chemistry showed a fit between the show and the agency in an entertaining way.
