DDFH&B-JWT and its media partner Mindshare has won the Adfx grand prix for the Bord Gáis Big Switch campaign. The agency also won two golds for the Big Switch in the new launch and corporate, finance and categories. The only other agencies that were gold winners on the night were Leo Burnett for Kellogg’s Rice Krispies Squares and Irish International BBDO for Glanbia’s Avonmore Supermilk.
Rothco won two silvers, for Currys (with Initiative) and 02 (with MediaVest). Other silver winners were Cawley NeaTBWA for McDonald’s Eurosaver, Chemistry for Coors Light and Publicis QMP/OMD for Renault. Bronzes went to McCann Erickson, Brando/MediaVest, io/Clear Blue Water, Owens DDB and Y&R/Carat.
Adfx awards special guest David Puttnam with Aisling Conlon of IAPI