Language to speak for Census


A consortium of three agencies have been appointed to handle advertising, media buying and PR for the forthcoming Census in April next year. Language will handle the creative advertising work, with Initiative in charge of media planning and buying and MKC looking after the public relations activities.

The first phase of the campaign will concentrate on recruitment of enumerators to distribute and collect forms from every household in the country. Phase two will focus on building awareness in the lead up to the Census.

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