As the deadline for this year’s Marketing Institute All Ireland Marketing awards (AIMs) nears, would-be entrants have been issued with a number of basic guidelines when preparing their submissions. Firstly, the information should be presented clearly and concisely. Simple, direct language works best. Entrants should complete all sections of the online form.
Connect up the three-part storyline – the business/brand challenge, your response and the results. A maximum 250 words are required in each of the three sections. As marketing is about results, entrants should outline these clearly in submissions. Marie Therese Campbell, media and events manager, MII, says no extra details from entrants are needed as yet.
There are 19 award categories in all, 18 of which require formal entries. They include awards for new product, brand campaign, market research, mobile marketing, small business and marketing team of the year. The finalists will be announced in early March and the gala ceremony will be in May. Independent News & Media (INM) is again the media partner.
The AIM champion award goes to a winner deemed exceptional by a panel of judges.
A full list of the categories and entry forms are available online at www.aimawards.ie
The closing date for entries is Thursday, February 4th.