Kerry Foods has signed a 52-week deal to sponsor RTE’s Fair City weekday soap for an undisclosed sum. The initiative, which marks the brand’s first move into TV sponsorship, follows on from Denny’s extensive ‘Home’ ad campaign featuring non-actors and forms a convenient tie-in with the soap’s Spar store.
Nicola Weldon, marketing manager for cooked meats at Kerry Foods, said the sponsorship allows them to bring Denny products into homes nationwide. Pictured on the Fair City set are Robert Blythe and Nicola Weldon, Kerry Foods, Vanessa Kiely, Vizeum and Gerry McGuinness, sponsorship manager, RTÉ.
Cereal marketer Kellogg was the Fair City title sponsor for several years.