In the November issue of Marketing.ie magazine out this week, we tell how Britvic Ireland’s marketing director Kevin Donnelly was voted Marketer of the Year. Donnelly won the industry’s top award for his commitment to localised strategy centred around the Miwadi, Club Orange and Ballygowan soft drinks brands. The judges were impressed by Donnelly’s belief in marketers as leaders in turning a business around and his willingness to make bold decisions while never losing sight of the company’s commercial needs.
Other reasons to get your copy of the latest issue of Marketing.ie magazine…
In his Stray Thoughts column, Breandán O Broin gives his verdict on The Irish Times Story of Why
Many happy returns? Hugh Oram looks at Fáilte Ireland’s The Gathering 2013 project
Nick McGivney on why he’s giving two digits to digital
Researcher Colm Carey explains what the “zero moment of truth” means to marketers
Michael Cullen on Brand Fianna Fáil – not history yet, but in intensive care
John Fanning reviews Brand You, a book which claims how self awareness pays off
Ruth Brady of News International is this month’s Since you ask reviewer
Ian Young remembers his former Irish International colleague Finbar Costello, who died recently
