Shane Doyle to planning director at MCCP, the planning agency run by Kay McCarthy. Doyle will lead insight development for strategy, innovation and communications planning on such brands as Heineken, National Cancer Screening Service (BreastCheck and CervicalCheck), Kepak, Irish Ferries, Red Bull and Muller.
Doyle joined MCCP two years ago, having spent three years as a strategic planner and account handler at McCann Dublin, which is also McCarthy’s alma mater. Prior to this, he worked in account handling at Ogilvy. He graduated from UCD with an honours degree in psychology and holds an MSc in advertising from DIT.
