Electric Ireland decision weeks away

Electric Ireland

A decision on the Electric Ireland agency review is not expected until the end of the month or early December, Marketing.ie has learned. The energy supplier, formerly known as the ESB, invited creative and below the line pitches. Among  the agencies in the running are Publicis, Target McConnells and the two incumbents, Omnicom’s Irish International and Cawley NeaTBWA, whose sister agency Tequila handles BTL work.

Rothco and Dialogue pulled out of the pitch. Brian Sparks of Agency Assessments is the pitch doctor.

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