Energia has launched its new rugby campaign, Power Behind Positive Energy, with the help of the brand’s ambassadors and former Ireland internationals Ronan O’Gara and Shane Horgan. The company recently became the official energy partner of Irish rugby as well as the title sponsorship of the Energia All-Ireland Leagues launching in August.
Over the coming season, Energia’s campaign will unveil how fans #PositiveEnergy can have a positive impact on rugby teams across the board. The campaign is rooted in the insight that any team can harness the positive energy of fans to promote success. The new campaign will start soon across TV, radio, out of home, social and digital media.
Exclusive content and behind-the-scenes action is on Facebook, Twitter and Instagram.
Ronan O’Gara and Shane Horgan pictured at the launch of the rugby campaign in Energia Park in Donnybrook with Energia’s Tom Gillen and Gary Ryan