Fanning writes on consumerism

Orlaith Blaney President IAPI with Margaret Barron,SuperValu and John Fanning Chair of the Judging Panel at the ADFX 2014 Awards in The Bord Gais Energy Theatre And the ADFX goes to…IAPI Awards the Best in the Business Most effective ad campaigns celebrated in style at Bord Gáis Energy Theatre Thursday 4th of September 2014: The biggest night in the Irish advertising industry took place in the Bord Gáis Energy Theatre last night. The spectacular awards ceremony was hosted by IAPI (The Institute of Advertising Practitioners in Ireland) in association with headline sponsor TV3. The IAPI ADFX awards celebrate the most effective advertising campaigns to have hit the Irish market in the last two years. Amongst the winners on the night were joint entrants PHD and DDFH&B who scooped the highly competitive ADFX Grand Prix award. The awards are widely recognised as the toughest in the industry, entrants must thoroughly prove how a campaign was effective and how it added to the bottom line. columnist John Fanning writes about consumerism in an essay published online by Dublin Book Reviews ( In an article entitled ‘Really, I’m Stuffed’, Fanning starts by saying that criticism of consumption has a long history. Over 2,000 years ago the Roman poet Lucretius criticised his fellow citizens for always seeking something new.

In 1744 Elizabeth Haywood, editor of The Female Spectacle, criticised excessive consumption among English women on the grounds that it “interfered with the basic management of household budget”. She went on to fulminate against the growing habit of tea-drinking, describing it as “debauched and pernicious”. He later refers to James Wallman’s Stuffocation.

To read Fanning’s essay in full, go to










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