RTÉ Media Sales has signed up Frank and Honest coffee as the sponsor of Jennifer Zamparelli on 2FM. The sponsorship of the three-hour morning programme, which airs weekdays from 9am – 12pm, started this week and runs for a year. The value of the sponsorship was not disclosed by either RTÉ or Musgrave, owner of the Frank and Honest brand.
The deal, brokered by Core Sponsorship, includes 50 x 10 second sponsor-credited stings per week, 21 x sponsor credited promotional spots across the 2FM schedule plus podcast and homepage sponsorship. The team that helped negotiate the deal included Jill Downey, Core Sponsorship, Tara Farrell, RTÉ Media Sales and Rosemary Walsh, Musgrave.
