GT Media has announced a formal merger with Havas to form Havas Media Ireland (HMI). The two agencies have been working together informally for the past two years. In a statement, it was said that the move comes as part of an investment programme from Havas Media in Europe following the group’s recent international wins for Disney, Iglo Group, LG Electronics and Emirates.
GT Media was set up by Graham Taylor (pictured) in 1983 with clients such as Colortrend Paints, De Care, Dyson, Honda, Lifes2Good, Nordmende and Low Cost Holidays. Havas’s international clients in Ireland include Betfair, Clarks, Birds Eye, Emirates, Hyundai/Kia and KLM. Under the new deal, Taylor becomes chief executive of HMI.