The Institute of Advertising Practitioners in Ireland (IAPI) has launched ‘Mad World Up Close’, a mentoring programme aimed at helping young IAPI members in their professional development and overall understanding of the advertising business. The programme will provide career guidance and expertise through 12 mentors, who are all volunteering their time. In a statement issued by IAPI, they said the mentors were selected based on their particular expertise and range of experience in the advertising industry.
They 12 mentors are David Connor, CEO, Eighty Twenty; Katy Egan, copywriter, Language; Lisa Flannery, marketing manager, UCD; Margaret Gilsenan, planning director, Boys and Girls; Gary Joyce, managing partner, Genesis; Shenda Loughnane, head of digital, Aegis Media; Nick McGivney, freelance copywriter and Marketing.ie columnist; Emma O’Doherty, managing director, Mindshare; Annabel O’Keefe, strategic marketing manager, Focus Ireland; Kyla O’Kelly, director, Javelin; Martina Stenson, strategic account director, OMD and Vanessa Vallenjo, head of search and analytics, Group M. Each mentor will have two mentees.
They will have frequent interaction with their mentees over the course of the six-month programme to foster career development on both the creative and client management sides. They will provide support, advice and encouragement to mentees, giving the benefit of a mentor’s perspective and experience around business issues and help build self-confidence and self-reliance. They will also offer immediate and longer term advice.
The programme is an initiative of the IAPI Women in Advertising committee and is open to IAPI members.
Pictured at the launch are Kieran O’Donovan, Cawley NeaTBWA and Shenda Loughnane, Aegis.
Full details are at http://iapi.ie/education/the-iapi-mad-world-up-close-mentoring-scheme.html