Communicorp’s digital agency ICAN is rolling out Ireland’s first ever, custom-built HTML5 overlay mobile campaign for mobile device insurance website www.mobilecover.ie. The insurer provides the mobile device cover in Ireland for smartphones, tablets and laptops, underwritten by Zurich Insurance plc. The mobile campaign urges consumers to “protect your phone from yourself’’ and the HTML5 overlay simulates the gradual cracking of a smartphone screen, in an interactive way, on the user’s own mobile phone.
ICAN managing director, Siobhan Lavery said the innovations allow the agency to deliver highly relevant and engaging messages, straight to consumers’ phones. “More and more of our clients are embracing mobile as part of their digital marketing mix, so watch this space,” Lavery added. ICAN is Ireland’s longest-running digital advertising agency. It has 35 staff, has conducted over 6,000 online campaigns and websites for the likes of Arnotts, Bord na Mona, Paddy Power, Facebook, Dundrum Town Centre and Sony.
For more details on ICAN, click on http://www.ican.ie/