Kerry Foods’ Low Low dairy spread is debuting on Irish cinema screens this week with the brand’s new ‘Love It, Live It’ 30-second commercial. The ad is part of the first Low Low campaign to be made by McCann Erickson following the agency winning the business from Chemistry; Vizeum handles media.
Featuring a group of 30-something women, Jane White, marketing and sales at Carlton Screen Advertising (CSA), said that the Low Low ad will run during movies targeted at female cinemagoers this summer in keeping with the brand’s main target market of women aged 25 to 44.
Kerry Foods is supporting its on-screen presence with Low Low Cine 6 sheets in cinema foyers. Movies with a strong female bias this summer include Sex and the City 2, When in Rome with Kristen Bell and Angelica Huston and Letter to Juliet starring Amanda Seyfried.
CSA sells advertising on 418 screens in 69 cinemas. With an estimated market share of 97 per cent, CSA has contracts for Ward Anderson, Cineworld, Movies@ and Storm cinemas.