McCann's go with Tayto blockbuster

Book CoverMcCann Erickson has launched a new TV campaign to promote the new Mr Tayto book, The Man Inside the Jacket. The TV commercial uses a concept synonymous with the release of a movie blockbuster.

The book was written by Double Z while the design was handled by Four5One. The rendering of the Mr Tayto images that appear in the book was the work of Brown Bag Films.

Tayto marketing director, Rita Kirwan, handled all the negotiations and listing arrangements with a host of booksellers, including Easons and Hughes & Hughes.

Readers of have a chance of winning a copy of The Man Inside the Jacket along with a tasty box of Tayto Crisps.

Just email your answers to the following two questions and name and address to cullen@marketing by Friday, November 27th…

1. Which famous actor was Mr Tayto’s election agent?

2. Which Dublin tailor appeared in Mr Tayto’s TV ads?

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