MCM, the media division of McConnellsintegrated, is no longer part of the Core Media group. In a letter to media, Alan Cox, Core chief executive, confirmed that the group would now only comprise Publicis agencies.
The move paves the way for official RTE recognition of Core, whose members now include MediaVest, Starcom, ZenithOptimedia, Equinox, Clear Blue Water and Radical. The group contact is Eddie O’Mahony.
Pat Donnelly, founder of Channel 6 (rebranded 3e), is now in charge of MCM; he was chairman of Core. The group’s establishment prompted Universal McCann, which had an agreement with MCM, to take an action.