Ireland’s top posters for 2019 are revealed in PML Group’s Poster Impact 2020 awards. Diageo won the alcohol category for its Rockshore poster created by BBDO Dublin with media by Carat. In the financial services catogory, AIB was the winner for Rothco and Starcom. Lidl was the supermarket category winner with work by BBDO and Mediaworks.
Currys PC World, using in-house creative and media by Starcom, was the retail winner. Mondelez’s flagship Cadbury Dairy Milk chocolate was the top confectionery brand with creative by VCCP London and media by Carat. McDonald’s was again the winner in the quick service restaurants category with work by Leo Burnett London and Mediaworks.
PepsiCo’s 7Up came out on top with work by Havas and OMD. The food category winner was Dr Oetker with creative by Insight Marketing and media by PHD. Aer Lingus took the tourism and travek gone wiht work by Accenture Interactive’s Rothco and Carat. Rothco and Starcom won the gaming category for Premier Lotteries Ireland’s National Lottery.
The marketplace aggregators’ winner was Just Eat with work by Bloom and UM.
The awards cover ads researched in Poster Impact, including non-PML Group campaigns.
All the winning posters feature in the centre pages of the February issue of Marketing.ie.
Full list of 2019 winners:
Alcohol
Diageo/Rockshore
Media: Carat
Creative: BBDO Dublin
OOH agency: Source out of home
Confectionery
Mondeléz/Cadbury
Media: Carat
Creative: VCCP
OOH agency: PML
Financial Services
AIB Group/AIB Personal Credit
Media: Starcom
Creative: Rothco
OOH agency: Source out of home
Food
Dr. Oetker/Chicago Town
Media: phd
Creative: Insight Marketing
OOH Agency: Source out of home
Marketplace Aggregators
Just Eat
Media: UM
Creative: Bloom
OOH agency: PML
Quick Service Restaurants
McDonald’s/McDonald’s Festive Menu
Media: Mediaworks
Creative: Leo Burnett
OOH agency: Source out of home
Supermarkets
Lidl
Media: Mediaworks
Creative: BBDO Dublin
OOH agency: Source out of home
Soft Drinks
PepsiCo/7Up
Media: OMD
Creative: Havas Worldwide
OOH agency: Source out of home
Tourism/Travel
Aer Lingus/Rugby
Media: Carat
Creative: Rothco
OOH agency: PML
Gaming
Premier Lotteries Ireland/Euromillions
Media: Starcom
Creative: Rothco
OOH agency: Source out of home
Retail
Currys PC World
Media: Starcom
OOH agency: Source out of home
PML Group’s Poster Impact research initiative was launched in 1996 and captures more than 1,000 campaigns each year among almost 8,000 respondents interviewed by Ipsos MRBI
