Publicis D has won the grand prix for the APMC best integrated marketing campaign for Renault Carculator. The Renault campaign was the unanimous choice of the judges analysing Europe’s top promotional campaigns. The campaign also won two golds and one silver for Publicis D, now run by Edel McCabe. Other winners on the night were Boys and Girls with a gold and bronze for Kellogg’s Rice Krispie Scares Haunted Vending Machine. Cawley Nea\TBWA picked up two bronzes for their Electric Ireland Dancergy campaign.
Havas, Ogilvy and Insight Marketing & Branding also won bronze.
All gold winners are given the chance to enroll free in the online IMCC international diploma course, which covers all media and channels where promotions are communicated, with most emphasis on the interactive channels of web, mobile and experiential. For more on the IMCC course, click on www.imcceurope.com/diploma.asp.
Pictured above are Ian McCabe, Publicis D and Lynne Boucher, Renault Ireland